The Mix Land Streetwear-Store by Yuan Lijun

The Mix Land Streetwear-Store by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 A' Design Award in Bronze in Innenraumdesign Competition Category.

BronzeInnenraum· 2020

The Mix Land Streetwear-Store

by Yuan Lijun

Client: Xianxiang Design

A' Design Award in Bronze Winner in Innenraum Category

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Verified Award Winner

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Colors

The Design

About The Mix Land Streetwear-Store

The Mix Land ist ein Streetwear-Store in Hangzhou, China. Das Gestaltungskonzept geht von der Bildwelt eines Labors aus und überträgt Streetkultur auf die Innenraumpräsentation. Drei dynamische Kunstinstallationen – Energiegewinnung, Kondensation und Zersetzungstisch genannt – verbinden Klang, Sehen und Tasten zu einem interaktiven Erlebnis. Stark gesättigtes Neonblau, farbige Fenster und Türen sowie digitale Bildschirme bilden die zentralen visuellen Akzente. Die Präsentationsinstallationen lassen sich innerhalb des offenen Raums neu anordnen, sodass sich der Store sowohl kommerziellen als auch erlebnisorientierten Anforderungen anpasst.

The Recognition

About the A' Design Award in Bronze

The Mix Land Streetwear-Store ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von The Mix Land Streetwear-Store wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. The Mix Land Streetwear-Store befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019