Game Fuel Team Optic Champions Can Packaging by PepsiCo Design and Innovation Is Granted the A' Design Award in Packaging Design

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2020 /DesignNewswire/ Game Fuel Team Optic Champions Can Packaging by PepsiCo Design and Innovation of PepsiCo Design & Innovation has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the A' Design Award Means

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Game Fuel Team Optic Champions Can Packaging

Game Fuel Team Optic Champions Can is a limited edition beverage can created for the gaming community. The flagship packaging design was adapted to reflect the Optic Gaming team, whose members wear white during tournament play. White forms the background of the can, with accents of green. A custom illustration of each team member is presented as a photorealistic portrait. Direct printing, tactile varnish and a raised three dimensional finish emboss the entire body of the can. A matte ink finish in selected areas highlights the metallic tones.

About PepsiCo Design & Innovation

PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.

Award Record

With this recognition, PepsiCo Design and Innovation of PepsiCo Design & Innovation is a winner of 73 A' Design Awards. The awards were granted between the 2013 - 2014 and the 2019 - 2020 editions of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://designers.org/100576
• A' Design Award Page: https://competition.adesignaward.com/100576
• Media Showcase: https://www.designnewsroom.com/!100576
• Laureate Profile: https://designers.org/d/133313

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

###