Game Fuel Team Optic Champions Can Packaging
by PepsiCo Design & Innovation
- Awarded April 15, 2020
- CLIENT: PepsiCo Design and Innovation
- 4.939
Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.
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