Press Release
Golden A' Design Award in Print and Published Media Design Goes to ZhuZi Art Book by Xi Alice Zong
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Xi Alice Zong for print and published media design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that ZhuZi Art Book by Xi Alice Zong, designed for ZHUZI Art Center, has been granted the Golden A' Design Award in the Print and Published Media Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About ZhuZi Art Book
A series of book editions for the collected works of traditional Chinese calligraphy and painting is published by Nanjing Zhuzi Art Museum. With its long history and elegant technique, the traditional Chinese paintings and calligraphy are treasured for their highly artistic and practical appeal. When designing the collection, abstract shapes, colors, and lines were used to create a consistent sensuality and highlight the blank space in the sketch. The effortless coincides with artists in traditional painting and calligraphy styles.
About Xi Alice Zong
Alice Zong is an award-winning visual/Graphic designer based in California and now the Senior Editorial Productional Design Lead at Apple Inc. Passionate about design, present and support creative concepts. Proficient with Adobe Creative Creative Suite. Worked in a very systematic and diligent manner, Alice is dedicated to developing designs and branding with a conviction to quality.
Award Record
With this recognition, Xi Alice Zong is a winner of 2 A' Design Awards. The awards span the editions from 2018 - 2019 to 2019 - 2020 of the A' Design Award & Competition.
About the A' Print and Published Media Design Award
The A' Print Design Award is an international design competition recognizing good printed and published media by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to print designers, published media designers, graphic designers and typography experts from all countries. Entries typically include brochures, posters, magazines, catalogs, flyers and business cards. Awarded print designs are published at https://designers.org/design-category/print
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/101052
- A' Design Award Page: https://competition.adesignaward.com/101052
- Media Showcase: https://www.designnewsroom.com/!101052
- Laureate Profile: https://designers.org/d/224706
- Further Information from the Laureate: https://www.behance.net/gallery/92735815/Book-Design-for-ZHU
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- ZhuZi Art Book
- Function
- Book
- Category
- Print and Published Media Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Entertainment
- Colors
- Lavender, Silver, Dark Gray, Gray and Light Gray
- Images
- 5
- Client
- ZHUZI Art Center
The Recognition
- Laureate
- Xi Alice Zong
- Country
- United States of America
- Recognition
- Golden A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #101052
Credits
- Image Credits
- Image #1 Chinese Calligrapher: Ziliang Guo Optional Image #1 Chinese Painter: Dongli Pan Optional Image #3 Chinese Calligrapher: Deling Zhu Optional Image #4 Chinese Calligrapher: Zuotang Yang
Design Details
- Unique Properties
- A series of the Book editions for the collected works of traditional Chinese calligraphy & Chinese painting is published by Nanjing Zhuzi Art Museum. With its long history and elegant technique, the traditional Chinese paintings & calligraphy is treasured for it's highly artistic and practical appeal. When designing the collection, abstract shapes, colors, and lines was used to create a consistent sensuality and highlight the blank space in the sketch. The effortless coincides with artists in traditional painting and calligraphy styles.
- Inspiration
- This collection of book editions was inspired by traditional Chinese painting & Chinese calligraphy art. With its long history and elegant technique, the traditional Chinese paintings & calligraphy is treasured for it's highly artistic and practical appeal.
- Research
- The research included traveling back to China and visiting multiple cities, people & their families, learning about the authentic traditional Chinese Painting & Calligraphy. Learning about how Chinese people are thinking about the traditional Chinese Painting & Calligraphy and why each element are so exquisite and made such luxuriant cultural implication of China.
- Challenge
- The challenge of this project is to keep the authenticity of the traditional Chinese painting & calligraphy and the visually pleasing modern design layout. To have a better understanding of the balance of both traditional & modern visual styles, I interviewed most of the calligraphers and Chinese painters, collected their opinions and suggestions after several draft options and finally came up with the best solution that could blend both styles well and show in the book design.
- Realization and Technology
- After researching for the traditional Chinese calligraphy & Chinese Painting, I interviewed each artist and collected their painting & calligraphy art pieces that they would like to feature in the books. Then I created the different theme & logos for each book. The layout of the books are done in Adobe InDesign. Then made the application with photography and Adobe Photoshop, Adobe Lightroom CC.
- Operation and Interaction
- With all the visual concepts in mind, and with all the Chinese painting & calligraphy art collected as digital art, 4 book editions started to developed, where each book is made out of the combination of the traditional Chinese element, bringing all the inspirations together and creating a unique, delicate Chinese style of impressionistic, which shows exquisite elegance and luxuriant cultural implication of China.
- Project Duration and Location
- The first edition started in February 2019 in both China & U.S. and finished in May 2019. All four editions were published by ZHUZI Art Center.
- Specifications
- Width 10 inch x Height 13 inch, soft cover editions
- Keywords
- Book Design, Typography, Graphic Design, Layout Design, Illustration
