ZhuZi Art Book by Xi Alice Zong is a highly esteemed winner of the very prestigious 2020 Golden A' Design Award in Print and Published Media Design Competition Category.
GoldPrint· 2020
ZhuZi Art Book
Client: ZHUZI Art Center
Golden A' Design Award Winner in Print Category
Verified Award Winner
Verify Award Status for #101052The Design
About ZhuZi Art Book
A series of book editions for the collected works of traditional Chinese calligraphy and painting is published by Nanjing Zhuzi Art Museum. With its long history and elegant technique, the traditional Chinese paintings and calligraphy are treasured for their highly artistic and practical appeal. When designing the collection, abstract shapes, colors, and lines were used to create a consistent sensuality and highlight the blank space in the sketch. The effortless coincides with artists in traditional painting and calligraphy styles.
The Recognition
About the Golden A' Design Award
ZhuZi Art Book is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. ZhuZi Art Book is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. ZhuZi Art Book creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
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Design Interview
What is the main principle, idea and inspiration behind your design?
This collection of book editions was inspired by traditional Chinese painting & Chinese calligraphy art. With its long history and elegant technique, the traditional Chinese paintings & calligraphy is treasured for it's highly artistic and practical appeal.
What has been your main focus in designing this work? Especially what did you want to achieve?
When designing the collection, abstract shapes, colors, and lines was used to create a consistent sensuality and highlight the blank space in the sketch. The effortless coincides with artists in traditional painting and calligraphy styles.
What are your future plans for this award winning design?
The ZhuZi Art Book collection was selected and published as featured in the ZhuZi Art Musesum, Nanjing, China. Zhuzi Art Center fills a void in the west of Nanjing for visual art exhibition space. occupying two floors in a new purpose built complex off Jiangdong Bei Lu. The contemporary design of the first floor is offset by a futuristic windowless second floor and a side shop/tea garden in which one can browse/buy a fascinating selection of art books
Grand Interview
Your innovative fusion of traditional Chinese calligraphy with modern design elements in ZhuZi Art Book has earned recognition with a Gold A' Design Award - could you share the creative journey that led to this harmonious blend of classical and contemporary aesthetics?
I dove deep into the original ink works, then stripped them to essentials: fluid black-ink forms, one seal-red accent, and thin bronze geometry. Marrying those organic strokes with a clean modern grid and generous white space let tradition “breathe” while feeling current. Repeated prototyping with museum curators fine-tuned the balance—and that harmony of old soul and new structure won the Gold.
The blank space in ZhuZi Art Book plays a crucial role in its visual narrative - what inspired your decision to emphasize negative space, and how does this design choice reflect the philosophical principles of traditional Chinese art?
Emphasizing liú bái (留白) echoes the heart of Chinese painting: the void completes the form. Inspired by literati scrolls where blank silk lets mountains “breathe,” I let white space carry the rhythm so each stroke feels alive. Philosophically, it mirrors Daoist ideas of fullness within emptiness—inviting readers to pause, imagine, and participate in the scene.
During your research travels across China for ZhuZi Art Book, what unexpected discoveries about traditional Chinese painting and calligraphy most profoundly influenced your final design decisions?
On the road I found three surprises that reshaped the book:Up close, many Song-dynasty scrolls hide faint ruling-lines that masters used to balance text and image—proof that “spontaneity” was quietly scaffolded; that insight inspired the thin bronze geometry beneath our ink blots.At a rural paper mill in Anhui I saw how Xuan paper’s fibres trap wash-marks like clouds; I switched to an uncoated, high-cotton stock so printed blacks would bloom rather than sit flat.In Suzhou a calligrapher showed me how viewers read empty margins as “soundless poetry”; that personal demo emboldened me to leave whole spreads nearly blank, letting silence tell half the story.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A series of the Book editions for the collected works of traditional Chinese calligraphy & Chinese painting is published by Nanjing Zhuzi Art Museum. With its long history and elegant technique, the traditional Chinese paintings & calligraphy is treasured for it's highly artistic and practical appeal. When designing the collection, abstract shapes, colors, and lines was used to create a consistent sensuality and highlight the blank space in the sketch. The effortless coincides with artists in traditional painting and calligraphy styles.
- Dimensions & Packaging
- Width 10 inch x Height 13 inch, soft cover editions
- Tags
- Book Design, Typography, Graphic Design, Layout Design, Illustration
- Production Technology
- After researching for the traditional Chinese calligraphy & Chinese Painting, I interviewed each artist and collected their painting & calligraphy art pieces that they would like to feature in the books. Then I created the different theme & logos for each book. The layout of the books are done in Adobe InDesign. Then made the application with photography and Adobe Photoshop, Adobe Lightroom CC.
- Design Challenge
- The challenge of this project is to keep the authenticity of the traditional Chinese painting & calligraphy and the visually pleasing modern design layout. To have a better understanding of the balance of both traditional & modern visual styles, I interviewed most of the calligraphers and Chinese painters, collected their opinions and suggestions after several draft options and finally came up with the best solution that could blend both styles well and show in the book design.
- Research
- The research included traveling back to China and visiting multiple cities, people & their families, learning about the authentic traditional Chinese Painting & Calligraphy. Learning about how Chinese people are thinking about the traditional Chinese Painting & Calligraphy and why each element are so exquisite and made such luxuriant cultural implication of China.
- Inspiration
- This collection of book editions was inspired by traditional Chinese painting & Chinese calligraphy art. With its long history and elegant technique, the traditional Chinese paintings & calligraphy is treasured for it's highly artistic and practical appeal.
- Project Duration
- The first edition started in February 2019 in both China & U.S. and finished in May 2019. All four editions were published by ZHUZI Art Center.
- Operation Flow
- With all the visual concepts in mind, and with all the Chinese painting & calligraphy art collected as digital art, 4 book editions started to developed, where each book is made out of the combination of the traditional Chinese element, bringing all the inspirations together and creating a unique, delicate Chinese style of impressionistic, which shows exquisite elegance and luxuriant cultural implication of China.
- Patents
- Copyrights belong to Xi Alice Zong, 2020.
- Team Members
- Xi Alice Zong
- Image Credits
- Image #1 Chinese Calligrapher: Ziliang Guo
Optional Image #1 Chinese Painter: Dongli Pan
Optional Image #3 Chinese Calligrapher: Deling Zhu
Optional Image #4 Chinese Calligrapher: Zuotang Yang
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