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Toby Ng Design's Inside Muses Book presents an exquisitely restrained composition wherein a cream-colored publication rests within a transparent acrylic slipcase, positioned at a dynamic diagonal…

Inside Muses Book by Toby Ng Design is a highly esteemed winner of the very prestigious 2021 Golden A' Design Award in Print and Published Media Design Competition Category.


GoldPrint· 2021

Inside Muses Book

by Toby Ng Design

Client: K11 Musea

Golden A' Design Award Winner in Print Category

84,172

Verified Award Winner

Verify Award Status for #107581

Colors

The Design

About Inside Muses Book

Inside Muses is a book created for K11 Musea, a retail and dining space in Hong Kong that promotes contemporary art and design. The publication features works from the four muses of the retail concept: Architecture, Furniture, Nature and Art. Storytelling, illustration and photography present each theme, and the unconventional format invites readers to explore new perspectives. Circle graphics on the cover represent the spheres of the four muses. The regular edition is hand sewn, while the hardcover edition is encased in a clear acrylic box similar to a display vitrine.

The Recognition

About the Golden A' Design Award

Inside Muses Book is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Inside Muses Book is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Inside Muses Book creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.

Where to Get It

Premium Print and Publication Design

We craft compelling brand narratives through exceptional editorial design and premium print communications. Our Hong Kong-based studio specializes in transforming complex brand stories into engaging publications that captivate audiences. With expertise in luxury retail and cultural sectors, we create distinctive print experiences that elevate your brand presence.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
A Muse by the Sea, K11 MUSEA is a retail and dining space in Hong Kong advocating contemporary art and design. Inside Muses is a publication created to feature works from the four muses of the unique retail concept: Architecture, Furniture, Nature and Art. Reflecting the spirit of discovery, Inside Muses is designed to evoke a explorative and engaging experience through an unconventional book format that leads readers on a journey of adventure and new perspectives at every turn.
Inspiration
Through storytelling, narratives of each muses are accompanied by illustrations and photography that bring to life the marvels of K11 MUSEA. Referencing the K11 brand, circle graphics on the cover represent the sensuous spheres of the four muses. With exquisite craft to depict fine quality on both book versions, the regular edition is assembled with hand sewn binding while the executive hardcover edition is encased in a premium clear acrylic box, reminiscent of vitrines displaying object d’art.

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Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

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