Press Release
Sisi Don Receives the Silver A' Design Award for Wulianghong Liquor Packaging in Packaging Design
Sisi Don recognized for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Wulianghong Liquor Packaging by Sisi Don, designed for Shenzhen baixinglong creative packaging co. LTD, has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Wulianghong Liquor Packaging
Wulianghong is a liquor packaging design inspired by the screen, a traditional item of Chinese furniture. The package brings together three representative Chinese elements: Chinese red, the peony flower and embroidery. A three-fold structure protects the bottle and displays it at the same time. When opened, the package resembles a folding screen, and the bottle stands like a collected object on a display shelf. Inlaid window frames and embroidery add an artistic effect. The package measures 225 mm in width, 115 mm in depth and 215 mm in height.
About Sisi Don
The designer has been engaged in packaging design for more than ten years. His scope of design includes alcohol, tea, luxury goods, cosmetics, etc., and he has designed many classic products for many well-known domestic brands, especially high-end liquor packaging. The products it designs are loved by consumers at home and abroad in the market. The cumulative sales of the products are well over 100 million yuan. He have won the Shenzhen Municipal Government's talent subsidy and have won many gold medals in international design competitions.
Award Record
Sisi Don is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/101743
- A' Design Award Page: https://competition.adesignaward.com/101743
- Media Showcase: https://www.designnewsroom.com/!101743
- Laureate Profile: https://designers.org/d/267248
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Wulianghong Liquor Packaging
- Function
- Liquor Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Brown, Firebrick, Dark Red and Black
- Images
- 5
- Client
- Shenzhen baixinglong creative packaging co. LTD
The Recognition
- Laureate
- Sisi Don
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #101743
Credits
- Team
- Shenzhen baixinglong creative packaging Co., Ltd and Neptune team
Design Details
- Unique Properties
- The design is characterized by typical Chinese features, unique opening experience, and great display effect. The bottle that made from a combination of materials is like a flower in full bloom, presenting oriental traditional aesthetics, temperament of high-end product, as well as making our product full of humanism elements and artistic value.
- Inspiration
- The design is inspired by the screen, the traditional Chinese furniture. Designers inject Chinese red (national color), embroidery (national art), and peony (national flower) into the package by a combination of techniques, illustrating great Chinese beauty.
- Research
- Commissioned by clients, we design the product packaging with distinctive style, unique appearance, and high-end taste. We work hard on the product with selected elements, various materials, and ingenious design method, fully meeting the needs of the clients and presenting breathtaking visual effect!
- Challenge
- The embroidery craft
- Realization and Technology
- The traditional Chinese embroidery is exquisite in workmanship, and the classic window sills are flexible and changeable. The two are inlaid and combined to give the package more poetic and artistic expression.
- Operation and Interaction
- The three-fold style can protect and showcase the product at the same time.
- Project Duration and Location
- The project started in August 2017 in Shenzhen and finished in June 2018 in Chengdu, and was exhibited in The 14th China International Alcoholic Drinks Expo in April 2019
- Specifications
- Width 225mm x Depth 115mm x Height 215mm
- Keywords
- Chinese style, Chinese red, Embroidery, Peony, Screen, Liquor packaging
