Silver Packaging Design · 2020
Wulianghong Liquor Packaging
by Sisi Don
- A' Design Award 2020 Silver Winner in Packaging Design
- Awarded April 15, 2020
- CLIENT: Shenzhen baixinglong creative packaging co. LTD
- Estimated Number of Design Views: 24,473
- Verification code 6FF2994857 · Verify this award
About Wulianghong Liquor Packaging
Wulianghong is a liquor packaging design inspired by the screen, a traditional item of Chinese furniture. The package brings together three representative Chinese elements: Chinese red, the peony flower and embroidery. A three-fold structure protects the bottle and displays it at the same time. When opened, the package resembles a folding screen, and the bottle stands like a collected object on a display shelf. Inlaid window frames and embroidery add an artistic effect. The package measures 225 mm in width, 115 mm in depth and 215 mm in height.
Press Kit
- Unique Properties
- The design is characterized by typical Chinese features, unique opening experience, and great display effect. The bottle that made from a combination of materials is like a flower in full bloom, presenting oriental traditional aesthetics, temperament of high-end product, as well as making our product full of humanism elements and artistic value.
- Dimensions & Packaging
- Width 225mm x Depth 115mm x Height 215mm
- Tags
- Chinese style, Chinese red, Embroidery, Peony, Screen, Liquor packaging
- Production Technology
- The traditional Chinese embroidery is exquisite in workmanship, and the classic window sills are flexible and changeable. The two are inlaid and combined to give the package more poetic and artistic expression.
- Design Challenge
- The embroidery craft
- Project Duration
- The project started in August 2017 in Shenzhen and finished in June 2018 in Chengdu, and was exhibited in The 14th China International Alcoholic Drinks Expo in April 2019
- Operation Flow
- The three-fold style can protect and showcase the product at the same time.
- Research
- Commissioned by clients, we design the product packaging with distinctive style, unique appearance, and high-end taste.
We work hard on the product with selected elements, various materials, and ingenious design method, fully meeting the needs of the clients and presenting breathtaking visual effect! - Inspiration
- The design is inspired by the screen, the traditional Chinese furniture. Designers inject Chinese red (national color), embroidery (national art), and peony (national flower) into the package by a combination of techniques, illustrating great Chinese beauty.
Colors of Wulianghong Liquor Packaging
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