Press Release
Karen Cuthbert Receives the Silver A' Design Award for Wolffstrunk Corporate Identity in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Karen Cuthbert for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Wolffstrunk Corporate Identity by Karen Cuthbert, designed for Gerhard Wolff – Wolffstrunk, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Wolffstrunk Corporate Identity
Wolffstrunk is a corporate identity created for a brand of fruit schnapps and fruit liqueurs produced in a private distillery. Graphic reduction and precision characterize the visual identity. A simplified figure of a wolf serves as the design mark of the corporate design system, and the stylized shape of a drop is added to the figure. A movable head gives the mark a humorous character and allows dynamic layouts. The system includes a composite mark, business documents, bottle labels, posters, postcards, a brand book and a short website animation.
About Karen Cuthbert
Karen Cuthbert is a graphic designer, currently living and working in Bielefeld, Germany. She is passionate about visual identities, editorial design and packaging design. Karen Cuthbert's ambition is to simplify and clear complicated forms and structures and create conceptual unique work.
Award Record
Karen Cuthbert is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/103697
- A' Design Award Page: https://competition.adesignaward.com/103697
- Media Showcase: https://www.designnewsroom.com/!103697
- Laureate Profile: https://designers.org/d/275427
- Further Information from the Laureate: http://www.karencuthbert.de
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Wolffstrunk Corporate Identity
- Function
- Corporate Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Light Gray, Light Slate Gray, Silver and Dark Gray
- Images
- 5
- Client
- Gerhard Wolff – Wolffstrunk
The Recognition
- Laureate
- Karen Cuthbert
- Country
- Germany
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #103697
Credits
- Image Credits
- #1-#5 Karen Cuthbert, 2020
Design Details
- Unique Properties
- Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
- Inspiration
- Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
- Research
- The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
- Challenge
- The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
- Realization and Technology
- The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
- Operation and Interaction
- The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
- Project Duration and Location
- The project was my bachelor thesis and took about 4 month time.
- Specifications
- Brandbook: 128 mm x 175 mm, 132 pages
- Keywords
- Corporate Identity, Corporate Design, Brand Design, Logo Design
