Wolffstrunk Corporate Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Wolffstrunk Corporate Identity
by Karen Cuthbert

Awarded April 15, 2021
CLIENT: Gerhard Wolff – Wolffstrunk
14.154

Graphic reduction and precision characterize the visual identity of the brand Wolffstrunk. The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark follows the trend towards a simpliﬁed use of forms. The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation.

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