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Press Release

DesignNewswire · COMO, Italy ·

Xiaoma Hu Receives the A' Design Award for Handmade Winter Rice Wine Liquor Packaging in Packaging Design

The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Xiaoma Hu for packaging design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ Handmade Winter Rice Wine Liquor Packaging by Xiaoma Hu has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the A' Design Award

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Handmade Winter Rice Wine Liquor Packaging

Handmade Winter Rice Wine is a packaging design for rice wine. The design draws on the long history and cultural value of rice wine and joins traditional and modern elements. The bottle body is round and stable. An ice white texture formed by ice patterns gives a soft and elegant surface, and the flowing lines recall a winding water map with regional Jiangnan character. The bottle cap and the bottle base are based on a straw cylinder head, and a woven straw curl pattern echoes the snow pattern above. The intent is a simple and elegant visual experience.

Award Record

With this recognition, Xiaoma Hu is a winner of 4 A' Design Awards. The awards were granted in the 2020 - 2021 edition of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Handmade Winter Rice Wine Liquor Packaging
Function
Liquor Packaging
Category
Packaging Design
Discipline
Communication Design
Industry
Packaging & Retail, Branding & Advertising and Manufacturing
Colors
Dark Gray, Light Slate Gray, Slate Gray, Lavender and Silver
Images
4

The Recognition

Laureate
Xiaoma Hu
Country
China
Recognition
A' Design Award
Edition
2020 - 2021
Design ID
#105559

Design Details

Unique Properties
Hand-made heritage The five-year handmade winter brewing concept of the tower brand taps the thousand-year history and cultural value of rice wine, and cleverly combines tradition and fashion, classics and elegance. The bottle body is round and stable, and the "ice white" texture formed by ice patterns is soft and elegant. With the concept of winter brew, it looks more like a flowing "qushui liu" map, with distinctive Jiangnan characteristics,
Inspiration
fully showing the beauty of the east and the charm of rice wine. The idea of the bottle cap and the bottom of the bottle is based on the "straw cylinder head". The woven straw curl pattern and the snow pattern echo up and down, which further strengthens the brand meaning of "handmade inheritance, fragrance of winter brewing". The overall creativity gives consumers a simple yet elegant visual experience.

Good Design Deserves Great Recognition

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