Press Release
Silver A' Design Award in Interior Space and Exhibition Design Goes to 3 Mobile Lifestyle Store Shop by Yan Yik Lun and Marco Choi
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Yan Yik Lun and Marco Choi of IMO design for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that 3 Mobile Lifestyle Store Shop by Yan Yik Lun and Marco Choi of IMO design has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding 3 Mobile Lifestyle Store Shop
3 Mobile Lifestyle Store is a retail interior design for a mobile network brand in Hong Kong. The store covers 150 square metres. Contrasting black and white stripes run across every corner of the space. Wide diagonal lines shape the linear light bar and the floor pattern. Wooden finishes add a sense of harmony and simplicity. The customer service area uses noise absorbing fabric partitions inspired by first class aircraft seating. An enclosed workshop with operable glass partitions hosts tutorials and can open to the sales area for events.
About Yan Yik Lun and Marco Choi
Yan Yik Lun had joined HK famous design firm in 2004 as an interior designer in retail section. In 2007, he was promoted to be senior interior designer and also became the lead project designer of 3 Shop, Marlboro Newsstand, City Chain retail chain and many more later. For the renowned and awarded project - Marlboro Newsstand and Broadway Cinema in Hangzhou China, Yan took the major role of project designer. In 2010, Yan was promoted as the Partner of previous famous design firm and took up the milestone project - Hang Seng Bank Branch renovation in Hong Kong, it was also one of most successful project.
About IMO design
IMO is an interior design house, tackle any kind of design project with our skills. IMO think about every design should have their own tailor-made suit and do a balance on an innovative, artistic and practical design.
Award Record
With this recognition, Yan Yik Lun and Marco Choi of IMO design is a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/108092
- A' Design Award Page: https://competition.adesignaward.com/108092
- Media Showcase: https://www.designnewsroom.com/!108092
- Laureate Profile: https://designers.org/d/278122
- Further Information from the Laureate: https://rb.gy/iepvkk
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- 3 Mobile Lifestyle Store Shop
- Function
- Shop
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Silver, Light Gray, Dark Gray, Light Slate Gray and Dim Gray
- Images
- 5
The Recognition
- Laureate
- Yan Yik Lun and Marco Choi
- Country
- Hong Kong (China)
- Brand
- IMO design
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #108092
Credits
- Team
- Yan Yik Lun, Marco Choi, Natalie Chan and Fung Yeung
- Image Credits
- IMO design, Bobby Wu
Design Details
- Unique Properties
- The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
- Inspiration
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
- Research
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
- Challenge
- The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
- Realization and Technology
- For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
- Operation and Interaction
- The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
- Project Duration and Location
- The project started in Match 2019 in Hong Kong and finished in July 2019.
- Specifications
- Total floor area: 150 metre square.
- Keywords
- 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
