A' Design Award in Fashion and Travel Accessories Design Goes to Maskeeper Keep Face Mask in a Card-sized Package by Maurice Kwok and Steve Yeung

Maurice Kwok and Steve Yeung recognized for fashion and travel accessories design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Maskeeper Keep Face Mask in a Card-sized Package by Maurice Kwok and Steve Yeung, designed for Innosphere Ltd, has been granted the A' Design Award in the Fashion and Travel Accessories Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The A' Design Award Explained

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding Maskeeper Keep Face Mask in a Card-sized Package

Maskeeper is a temporary storage case for face masks, folded into a business card-sized package. Maskeeper is made of food grade polypropylene sheet, die-cut and folded for fast and low-cost production. The mask is placed on the open sheet and folded inside, so the mask surfaces stay covered and cross-contamination is reduced. Measuring 91 by 61 by 8 millimetres and weighing 10 grams, Maskeeper fits easily in a pocket. The design offers a neat and hygienic alternative to wrapping removed masks in tissue paper or envelopes at mealtimes.

About Maurice Kwok and Steve Yeung

Enthusiastic in automotive design and product innovation, Steve earned the Master Degree in Automotive Design from Coventry University, U.K. and the first Degree in Industrial Design, from Hong Kong Polytechnic University. Cofounded INNOSPHERE LTD. with partner, he specializes in product innovation, design strategy and won over 20 design awards in career, including German Design Award, European Product Design Award, Good Design Award (US).

Award Record

Maurice Kwok and Steve Yeung is a winner of 1 A' Design Award, including this recognition.

About the A' Fashion and Travel Accessories Design Award

The A' Accessory Design Award is an international fashion design competition recognizing good accessory designs by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to accessory designers, fashion designers, travel accessory designers and luxury goods manufacturers from all countries. Entries typically include handbags, scarves, belts, luggage, hats and travel bags. Awarded accessory designs are published at https://designers.org/design-category/accessory

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/112413
A' Design Award Page: https://competition.adesignaward.com/112413
Media Showcase: https://www.designnewsroom.com/!112413
Laureate Profile: https://designers.org/d/288533
Further Information from the Laureate: http://www.maskeeper.hk

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Maskeeper Keep Face Mask in a Card-sized Package
Function: Keep Face Mask in a Card-sized Package
Category: Fashion and Travel Accessories Design
Discipline: Fashion Design
Industry: Fashion and Luxury
Colors: Light Steel Blue, Dark Gray, Rebecca Purple, White Smoke and Light Gray
Images: 5
Client: Innosphere Ltd

The Recognition

Laureate: Maurice Kwok and Steve Yeung
Country: Hong Kong (China)
Recognition: A' Design Award
Edition: 2020 - 2021
Design ID: #112413

Credits

Team: Maurice Kwok, Steve Yeung, Kurt Fan, Winky Mak, Elle Yeung, Jack Fok and Artisana
Image Credits: Steve Yeung Maurice Kwok Winky Mak Kurt Fan Elle Yeung

Design Details

Unique Properties: ** First in the World to Satisfy the Unmet Need** In this unexpected situation, there is NO product really caters to this need for temporary mask storage and solves the pain point. People just use envelopes or tissue paper to store “take-off” masks during mealtime which are NOT eco-friendly and with POOR user experience. To satisfy this, we designed the Maskeeper to tackle this scenario and created a new and easy table manner for everyone. This allows every user to “fold and store” the mask in a simple, neat, and hygienic way.
Inspiration: **The New Lifestyle Essential for the New Normal ** The unexpected pandemic makes mask-wearing a daily habit. At mealtime, people use tissue papers or envelopes to wrap "take-off" masks which is a POOR experience and NOT eco-friendly. Creating a new hygiene manner, with Maskeeper, people can temporarily store the medical mask in a business card-sized package, which is hygienic, handy, and neat. This smartly solves all pain points and minimizes cross-contamination to/from the mask.
Research: **Mission on Creating Shared Value (CSV)** The pandemic caused a serious impact to local retail business. No one visited local stores to spend. Thousands of small shops were at the critical stage of closing down. By making good use of huge demand of Maskeeper, we allied with many small shops, from restaurants to cafés, and introduced the “Maskeeper Redemption Scheme”. This encouraged consumers to “Purchase First and then Redeem Maskeeper”. So people will spend for a certain amount in shops (say buying a cup or food) and redeem Maskeepers at a discounted offer. This incentive acted as business leverage and induced sales opportunities for small shops at that frozen economy.
Challenge: **Minimal Design but Highly Efficient** In Feb-2020, production plants in Mainland were all closed and there was no way to carry out mass production. So we optimized the design of Maskeeper that can be efficiently produced locally by Laser Cuttimh machine in batches with available workshops in Hong Kong to support the urgent need of citizens. Until mass product facilities were available, these were produced in million and distributed widely.
Realization and Technology: **Fast to Market, Over One Million Pieces Distributed.** Because of the unexpected pandemic and of urgent need, we just use 20 days to develop, produce and launch Maskeeper to market. Made of Food Grade PP sheet with die-cut and folds, which ensures the fastest manufacturing rate, lowest production cost, so every citizen could afford and access Maskeeper ASAP.
Operation and Interaction: **Smart and Intuitive** Just place the medical mask onto Maskeeper, user could intuitively fold and keep the mask into a card-sized package, which is simple and handy. (Please see provided video link for demonstration).
Project Duration and Location: The project was started on 31-Jan-2020 and the product was launched to market on 21-Feb-2020 in Hong Kong.
Specifications: Size: 91 x 61 x 8mm Weight: 10g Material: PP Sheet (Food Grade) Lab Approval with Certification: EU EN71-3 Safety Directives REACH & RoHS Compliance
Keywords: pandemic, maskeeper, mask keeper, mask case, pandemic, corona virus