Press Release
Beltur Go Packaging by Musa Celik Is Granted the A' Design Award in Packaging Design
Musa Celik honored for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Packaging Design category for Beltur Go Packaging by Musa Celik, designed for Beltur. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Beltur Go Packaging
Beltur Go is a food and beverage packaging range designed for use in large urban parks. The food box can be placed on the drink cup, and the straw passes through the box, so food and drink are held with one hand. Small folded areas on the box can be opened to hold sauces. The food box can also be used alone, with a fork placed on top. All parts are made of 350 gram Bristol paper with offset printing, and paper replaces plastic in order to reduce plastic waste. Each pack arrives flat for simple storage and transport.
About Musa Celik
Musa Celik graduated from fine arts department in university and then he decided to focus on designing. After working in some companies he founded his design agency Tasarist in 2011. He specialized on packaging design and worked with many local and global brands. He is a well known designer in his country and he has lots of national and international awards. He designed a lot of home care product package for well known brands in Turkey.
Award Record
This recognition makes Musa Celik a winner of 10 A' Design Awards. The awards were granted between the 2014 - 2015 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/112421
- A' Design Award Page: https://competition.adesignaward.com/112421
- Media Showcase: https://www.designnewsroom.com/!112421
- Laureate Profile: https://designers.org/d/138278
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Beltur Go Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, White Smoke, Silver, Light Gray and Saddle Brown
- Images
- 5
- Client
- Beltur
The Recognition
- Laureate
- Musa Celik
- Country
- Turkiye
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #112421
Credits
- Team
- Musa Çelik and Oğuzhan Bağdat
- Image Credits
- All photos taken by Musa Çelik.
Design Details
- Unique Properties
- The package enables you to hold your food and drink together with one hand. The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies. Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
- Inspiration
- Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal. Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
- Research
- Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue. Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush. We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
- Challenge
- For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
- Realization and Technology
- All packaging was produced using 350 grams of American Bristol paper using offset printing.
- Operation and Interaction
- Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption. The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired. Furthermore, a more effective branding area was implemented in all packages. Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
- Project Duration and Location
- The project took place between June 2020 and August 2020 in Istanbul.
- Specifications
- Cold Drink and Snack: 200 mm x 120 mm x 120 mm Hot Drink and Snack: 200 mm x 70 mm x 100 mm Snack: 80 mm x 120 mm x 120 mm Turkish Coffee: 190 mm x 90 mm x 35mm
- Keywords
- Snack, Take Away, Food Box, On The Go
