Press Release
Ralf Kauffmann Receives the Silver A' Design Award for BSTN Raffle Sneakers Box in Advertising, Marketing and Communication Design
Ralf Kauffmann recognized for advertising, marketing and communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Advertising, Marketing and Communication Design category for BSTN Raffle Sneakers Box by Ralf Kauffmann, designed for Brainartist GmbH. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About BSTN Raffle Sneakers Box
The task was to design and produce an action figure for a Nike shoe. Since this shoe combines a white snakeskin design with bright green elements, it was clear that the action figure would be a contortionist. Designers sketched and optimized the figure in a very short time as an action figure in the style of the well-known action heroes. Then they designed a small comic with a story and produced this figure in 3D printing with high-quality packaging.
About Ralf Kauffmann
Brainartist GmbH Ralf Kauffmann Rheinallee 4 D-65346 Eltville Germany Phone: +49 6123 7037590
Award Record
This recognition makes Ralf Kauffmann a winner of 1 A' Design Award.
About the A' Advertising, Marketing and Communication Design Award
The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. The competition is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Entries typically include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. Awarded advertising designs are published at https://designers.org/design-category/advertising
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/112712
- A' Design Award Page: https://competition.adesignaward.com/112712
- Media Showcase: https://www.designnewsroom.com/!112712
- Laureate Profile: https://designers.org/d/285806
- Further Information from the Laureate: https://www.brainartist.de/en/cases/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- BSTN Raffle Sneakers Box
- Function
- Sneakers Box
- Category
- Advertising, Marketing and Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising
- Colors
- Lavender, Silver, Dark Gray, Light Slate Gray and Gray
- Images
- 5
- Client
- Brainartist GmbH
The Recognition
- Laureate
- Ralf Kauffmann
- Country
- Germany
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #112712
Credits
- Team
- Martin Stüwe and Chris Maier
- Image Credits
- Copyright by Brainartist, Nike and BSTN.
Design Details
- Unique Properties
- At BSTN in Munich, the new Nike Air Max 90 New Species were available in the online shop. But not only that: The Sneaker Freaks could apply for the purchase option of one of the 25 12″ limited edition figures in the New Species design plus an elaborately designed collector’s showcase in comic style at the Raffle on the BSTN website. But who has to be commissioned with the design and production of such a special edition? Best an agency with 20 years of experience in things like timing madness, production world saving and – Nike; just Brainartist.
- Inspiration
- By the design of the Sneaker with Snakedesign. The Figure is inspired by Marvel Heros with animal elements and the Shoe with light Grey Snake Pattern.
- Research
- The figure was sketched and further developed. Then it was built in 3D so that it could be produced with a 3D printer. The packaging was also planned in 3D to fit exactly and provided with illustrations on a cardboard sleeve.
- Challenge
- Timetable from idea to delevering: 6 Weeks
- Realization and Technology
- 3D-Printing for Figure Plastic and cardboard for the Box
- Project Duration and Location
- The project started with a call from the customer and the photo of the nike shoe with the wish to create something extraordinary. From this point until the launch we had 6 weeks for the idea, realisation and delivery of the figures to the winners of the raffle.
- Specifications
- Hero: 30cm Box : 40cm
- Keywords
- 3d Printing, Packaging, Design, Raffle, Limited Edition,
