BSTN Raffle Sneakers Box by Ralf Kauffmann is a highly esteemed winner of the very prestigious 2021 Silver A' Design Award in Advertising, Marketing and Communication Design Competition Category.
SilverAdvertising· 2021
BSTN Raffle Sneakers Box
Client: Brainartist GmbH
Silver A' Design Award Winner in Advertising Category
Verified Award Winner
Verify Award Status for #112712The Design
About BSTN Raffle Sneakers Box
The task was to design and produce an action figure for a Nike shoe. Since this shoe combines a white snakeskin design with bright green elements, it was clear that the action figure would be a contortionist. Designers sketched and optimized the figure in a very short time as an action figure in the style of the well-known action heroes. Then they designed a small comic with a story and produced this figure in 3D printing with high-quality packaging.
The Recognition
About the Silver A' Design Award
BSTN Raffle Sneakers Box is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. BSTN Raffle Sneakers Box is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. BSTN Raffle Sneakers Box is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Strategic Retail Marketing and Brand Activation Services
We transform brands through strategic retail marketing, creative POS solutions, and limited edition campaigns. With over 30 years of experience serving Nike, Google, and premium brands, we deliver imaginative presentations that drive consumer engagement and sales.
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Design Interview
What is the main principle, idea and inspiration behind your design?
For our client Nike, we very often design and produce seeding or influencer kits. This time the client gave us the task to develop a seeding box for a Nike shoe in a short time.
This shoe had a snakeskin look and a bright green sole.
In a short brainstorming session with the client, the idea of an action figure based on DC or Marvel heroes came up very quickly.
We checked the options and the timing and got started very quickly. It was clear from the start that this hero would be a snakeman.
The first sketches began with pencil, coordination rounds with the customer and after approval the implementation in 3D for later 3D printing. At the same time, we developed a short story, a comic and a suitable packaging made of plexiglass with a cardboard sleeve. After 5 weeks from the briefing, the 25 limited copies were delivered.
What has been your main focus in designing this work? Especially what did you want to achieve?
The main focus here was the transformation of the Sneakear into an action hero as a unique limited collector's figure with high desirability. The aim was to lay the foundation for collector figures for sneakerheads.
What are your future plans for this award winning design?
We will continue this design in adaptations. The principle and the packaging will be the same. The figures and design will of course be adapted to the next important Nike sneakers.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- At BSTN in Munich, the new Nike Air Max 90 New Species were available in the online shop. But not only that: The Sneaker Freaks could apply for the purchase option of one of the 25 12″ limited edition figures in the New Species design plus an elaborately designed collector’s showcase in comic style at the Raffle on the BSTN website.
But who has to be commissioned with the design and production of such a special edition? Best an agency with 20 years of experience in things like timing madness, production world saving and – Nike; just Brainartist.
From the scribble on the after-briefing pizza napkin to the rather elaborate production and delivery it took 4 hissing weeks – then the snake charmers of Brainartist had once again satisfied the eternal sneaker freak greed for a worldwide super-rare collector’s item.
And because this pack with the new Nike sneakers is only available 25 times worldwide, this limited BSTN special edition powered by Brainartist has already become a super rare collector’s item on the scene. - Dimensions & Packaging
- Hero: 30cm
Box : 40cm - Tags
- 3d Printing, Packaging, Design, Raffle, Limited Edition,
- Production Technology
- 3D-Printing for Figure
Plastic and cardboard for the Box - Design Challenge
- Timetable from idea to delevering: 6 Weeks
- Research
- The figure was sketched and further developed. Then it was built in 3D so that it could be produced with a 3D printer. The packaging was also planned in 3D to fit exactly and provided with illustrations on a cardboard sleeve.
- Inspiration
- By the design of the Sneaker with Snakedesign.
The Figure is inspired by Marvel Heros with animal elements and the Shoe with light Grey Snake Pattern. - Project Duration
- The project started with a call from the customer and the photo of the nike shoe with the wish to create something extraordinary. From this point until the launch we had 6 weeks for the idea, realisation and delivery of the figures to the winners of the raffle.
- Team Members
- Ralf Kauffmann
Martin Stüwe
Chris Maier - Image Credits
- Copyright by Brainartist, Nike and BSTN.
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