Silver Advertising, Marketing and Communication Design · 2021
BSTN Raffle Sneakers Box
- A' Design Award 2021 Silver Winner in Advertising, Marketing and Communication Design
- Awarded April 15, 2021
- CLIENT: Brainartist GmbH
- Estimated Number of Design Views: 41,665
- Verification code 272B5EF874 · Verify this award
About BSTN Raffle Sneakers Box
The task was to design and produce an action figure for a Nike shoe. Since this shoe combines a white snakeskin design with bright green elements, it was clear that the action figure would be a contortionist. Designers sketched and optimized the figure in a very short time as an action figure in the style of the well-known action heroes. Then they designed a small comic with a story and produced this figure in 3D printing with high-quality packaging.
Press Kit
- Unique Properties
- At BSTN in Munich, the new Nike Air Max 90 New Species were available in the online shop. But not only that: The Sneaker Freaks could apply for the purchase option of one of the 25 12″ limited edition figures in the New Species design plus an elaborately designed collector’s showcase in comic style at the Raffle on the BSTN website.
But who has to be commissioned with the design and production of such a special edition? Best an agency with 20 years of experience in things like timing madness, production world saving and – Nike; just Brainartist.
From the scribble on the after-briefing pizza napkin to the rather elaborate production and delivery it took 4 hissing weeks – then the snake charmers of Brainartist had once again satisfied the eternal sneaker freak greed for a worldwide super-rare collector’s item.
And because this pack with the new Nike sneakers is only available 25 times worldwide, this limited BSTN special edition powered by Brainartist has already become a super rare collector’s item on the scene. - Dimensions & Packaging
- Hero: 30cm
Box : 40cm - Tags
- 3d Printing, Packaging, Design, Raffle, Limited Edition,
- Production Technology
- 3D-Printing for Figure
Plastic and cardboard for the Box - Design Challenge
- Timetable from idea to delevering: 6 Weeks
- Project Duration
- The project started with a call from the customer and the photo of the nike shoe with the wish to create something extraordinary. From this point until the launch we had 6 weeks for the idea, realisation and delivery of the figures to the winners of the raffle.
- Research
- The figure was sketched and further developed. Then it was built in 3D so that it could be produced with a 3D printer. The packaging was also planned in 3D to fit exactly and provided with illustrations on a cardboard sleeve.
- Inspiration
- By the design of the Sneaker with Snakedesign.
The Figure is inspired by Marvel Heros with animal elements and the Shoe with light Grey Snake Pattern. - Image Credits
- Copyright by Brainartist, Nike and BSTN.
Colors of BSTN Raffle Sneakers Box
Get BSTN Raffle Sneakers Box
Strategic Retail Marketing and Brand Activation Services
We transform brands through strategic retail marketing, creative POS solutions, and limited edition campaigns. With over 30 years of experience serving Nike, Google, and premium brands, we deliver imaginative presentations that drive consumer engagement and sales.
G0E3 ShopDesign Interview about BSTN Raffle Sneakers Box
For our client Nike, we very often design and produce seeding or influencer kits. This time the client gave us the task to develop a seeding box for a Nike shoe in a short time.
This shoe had a snakeskin look and a bright green sole.
In a short brainstorming session with the client, the idea of an action figure based on DC or Marvel heroes came up very quickly.
We checked the options and the timing and got started very quickly. It was clear from the start that this hero would be a snakeman.
The first sketches began with pencil, coordination rounds with the customer and after approval the implementation in 3D for later 3D printing. At the same time, we developed a short story, a comic and a suitable packaging made of plexiglass with a cardboard sleeve. After 5 weeks from the briefing, the 25 limited copies were delivered.
This shoe had a snakeskin look and a bright green sole.
In a short brainstorming session with the client, the idea of an action figure based on DC or Marvel heroes came up very quickly.
We checked the options and the timing and got started very quickly. It was clear from the start that this hero would be a snakeman.
The first sketches began with pencil, coordination rounds with the customer and after approval the implementation in 3D for later 3D printing. At the same time, we developed a short story, a comic and a suitable packaging made of plexiglass with a cardboard sleeve. After 5 weeks from the briefing, the 25 limited copies were delivered.
The main focus here was the transformation of the Sneakear into an action hero as a unique limited collector's figure with high desirability. The aim was to lay the foundation for collector figures for sneakerheads.
We will continue this design in adaptations. The principle and the packaging will be the same. The figures and design will of course be adapted to the next important Nike sneakers.
A brainstorming session followed by a sketching phase was enough for the concept. As the time pressure was very high, the concept and scribble phase amounted to 2 days.
The concept came out of a brainstorming session as one of two options and was then requested and implemented by the client after a feasibility check. The inspiration was quite close and was only optimized in the process.
The design was then produced with our partners. There were three other companies coordinated here. 3D printing company, a display manufacturer in conjunction with a packaging manufacturer.
The design and implementation was the best option for this project. Since we wanted to fire the collector's passion of sneakerheads, it was clear to us that we had to develop something that was not yet available in this form and context and should be very exclusive.
Of course. Here, the designers from Marvel, DC and co. were clearly the inspiration. for the packaging, we were inspired by showcases in conjunction with a retail packaging.
Here, the so-called sneaker heads were addressed, which Beastin has as a large share of customers. Of course, every Nike fan was also addressed, especially since this action was played as a raffle.
The combination of uniqueness in this segment and the concept perfectly tailored to the product and the target group.
The name was actually given. The retailer was Beastin in Munich (BSTN) in collaboration with Nike Germany and served for a sneaker raffle in the Beastin online store.
Started with pencil and paper. Then Ilustrator worked out the fine details and prepared for Cinema 4D. Here the figure was final built for 3D printing and later the renderings for communication, packaging and other elements.
Assembled in conjunction with Photoshop and Indesign for the packaging and other elements.
Assembled in conjunction with Photoshop and Indesign for the packaging and other elements.
The design of the action hero and implementation in filigree 3D printing which was then painted by hand.
All elements were done in our agency from A to Z by different staff. This includes a freelancer specialist for 3D who is part of the staff and has his permanent workplace in-house.
In this design, 3D printing played a very important role. All other elements were made from plexiglass by CNC.
No research or market research data was used.
However, we constantly observe the market very closely. What is currently in trend, where are the demands and how does the target group function.
The implementation was very ambitious in terms of timing, so we relied on our many years of experience.
However, we constantly observe the market very closely. What is currently in trend, where are the demands and how does the target group function.
The implementation was very ambitious in terms of timing, so we relied on our many years of experience.
The biggest challenge was definitely timing. A good five weeks from the initial brainstorming meeting to delivery left no wiggle room. The other big challenge was the attention to detail in 3D printing and painting. Here we challenged the printer.
By chance I came across the A'Award & Competition. When I saw what the categories are here, I thought I submit it times because it fits well to these criteria.
We learned a lot about 3D printing and its requirements and possibilities. We learned a lot about the technical requirements and possibilities. This once again expands our portfolio of experience and possibilities that we can use for the future in communication.
I find that your questions 'provide the opportunity to look at all aspects and provide insight into this work.
Therefore I have no further comments
Therefore I have no further comments