Hyzy World Youth Activity Center Corporate Identity by Ecust Creplus Design is a highly esteemed winner of the very prestigious 2025 Golden A' Design Award in Advertising, Marketing and Communication Design Competition Category.
GoldAdvertising· 2025
Hyzy World Youth Activity Center Corporate Identity
Client: HYZY World Youth Activity Center
Golden A' Design Award Winner in Advertising Category
Verified Award Winner
Verify Award Status for #170638The Design
About Hyzy World Youth Activity Center Corporate Identity
The Hyzy World logo adopts a circular form, symbolizing wholeness and perfection, while seamlessly integrating the architectural arch as a defining feature. By merging two dimensional and three dimensional expressions, the design embodies the concept of a Gateway to the Future. A distinctive highlight of the logo is its hidden heart shaped detail: when viewed from above, the top down perspective reveals a perfect heart, and under sunlight, the shadow naturally forms a heart shape as well. This dual-heart concept beautifully conveys the brand’s core philosophy of Nurturing with Love.
The Recognition
About the Golden A' Design Award
Hyzy World Youth Activity Center Corporate Identity is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Hyzy World Youth Activity Center Corporate Identity is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Hyzy World Youth Activity Center Corporate Identity creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
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We create distinctive brand identities that transform architectural and organizational visions into memorable visual systems. Our expertise in logo design, 3D visualization, and mascot development helps leading institutions establish powerful brand presence.
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Design Interview
What is the main principle, idea and inspiration behind your design?
The core principle behind the design was to create a modern and minimalistic brand identity that conveys educational care, a pursuit of excellence, and a vision for the future. The inspiration came from the architectural language of the HYZY World Youth Activity Center—particularly its iconic arch form—which I combined with a circular shape symbolizing wholeness and unity. By reinterpreting this form in 3D, the logo becomes both a visual symbol and a spatial experience.
What has been your main focus in designing this work? Especially what did you want to achieve?
My main focus was to design a brand identity that breaks from the conventions of typical youth center logos in China. I aimed to develop a visual system that is both iconic and meaningful, incorporating spatial and emotional dimensions. I especially wanted to embed the spirit of love and care through the hidden heart-shaped Easter egg—visible from the top view and through the shadow of the structure—to express the brand’s core educational philosophy.
What are your future plans for this award winning design?
I hope the design concept—especially the hidden heart-shaped Easter egg that represents love and care—can gain wider recognition. I believe this approach, blending symbolism with spatial interactivity, can inspire future branding practices and open new possibilities in how visual identity communicates values beyond the surface.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- HYZY World Youth Activity Center is the largest youth activity center in China, with a total construction area of approximately 100,000 square meters. The brand owner sought a logo that is modern and minimalist while conveying the spirit of care in youth education, the pursuit of excellence, and a forward-looking vision. Additionally, the design needed to reflect the architectural characteristics of the center.
Instead of adopting a traditional two-dimensional design approach, the HYZY World logo reinterprets the circular form in a three-dimensional space. This approach preserves the integrity of the ring while creating an open and dynamic structure that seamlessly incorporates the center’s iconic arch element. The logo is versatile for both graphic applications and three-dimensional spatial installations. The central arch not only reflects the architectural features but also symbolizes the "Gateway to the Future."
The most unique and heartfelt aspect of the design lies in its hidden “heart” Easter egg: when viewed from a top-down perspective, the logo naturally forms a heart shape, and under specific lighting conditions, the projected shadow also reveals a heart. This dual-heart concept perfectly embodies HYZY World Youth Activity Center’s core philosophy of "educating with love."
The mascot design is inspired by the only figurative building within the Hyzy World Youth Activity Center complex: the Whale Theater. The two mascots are adorable whale avatars—one representing a boy and the other a girl—both dressed in playful whale-themed outfits full of energy and charm. The white shape on their chests reflects the signature arch of the building. A hidden design easter egg adds an extra layer of creativity: when viewed from a top-down perspective, the mascots together form the image of two cute little whales. - Tags
- Logo, Branding, IP Design, Mascot design
- Design Challenge
- Integrating the circular form with the building’s signature arch while maintaining an open and minimalist aesthetic posed a significant design challenge. To overcome this, I moved beyond traditional two-dimensional design and reinterpreted the circular shape in three-dimensional space. This approach preserved the integrity of the circle while introducing a dynamic, open structure that seamlessly incorporates the building’s arch.
In its three-dimensional form, the central arch of the logo not only reflects the architectural identity but also symbolizes the “Gateway to the Future.” Additionally, a hidden design element enhances its emotional impact: when viewed from above, the logo naturally forms a heart shape, and under specific lighting conditions, its shadow also casts a heart. This dual-heart concept beautifully embodies Hyzy World Youth Activity Center’s core philosophy of “nurturing with love.” - Research
- We conducted in-depth research into the architectural form and design concept of the Hyzy World Youth Activity Center. We made extensive design attempts focusing on using the architectural shape as the primary design element for the logo. Additionally, we explored breakthroughs in logo design, transitioning from two-dimensional to three-dimensional design concepts.
- Inspiration
- The Hyzy World Youth Activity Center is an extensive architectural complex. Incorporating too many intricate details in the logo would make it overly complex and difficult to recognize. Instead, the design focuses on the most frequently mentioned architectural feature of HYZY World: the arch. This key element is combined with a circular form, symbolizing wholeness and perfection. By transforming the logo from a flat design into a three-dimensional structure, it achieves an open, converging form rich in meaning and depth.
- Project Duration
- The project was launched in December 2023 in Shanghai, China, and will conclude in May 2024. Location: 6258 Dongfang Meigu Avenue, Shanghai, China.
- Operation Flow
- Initially, the owners of The HYZY World Youth Activity Center conducted a three-month logo design competition, but the submitted designs did not meet expectations. As a result, they reached out to us. After more than two months of in-depth research and exploration of design concepts, we submitted the logo and mascot design proposal in May 2024, which was ultimately approved. The brand owner was highly satisfied with the designs and gave them high praise and recognition.
- Patents
- All Copyrights ECUST-CRE+ Design, 2025
- Team Members
- Creative Director: Shan Hao
Art Director: Du Weimiao
Graphic Designer: Hua Yizhou - Image Credits
- All Copyrights ECUST-Creplus Design, 2025
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