Press Release
Ecust Creplus Design Is Honored with the Golden A' Design Award for Hyzy World Youth Activity Center Corporate Identity in Advertising, Marketing and Communication Design
Ecust Creplus Design honored for advertising, marketing and communication design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Advertising, Marketing and Communication Design category for Hyzy World Youth Activity Center Corporate Identity by Ecust Creplus Design, designed for HYZY World Youth Activity Center. The result belongs to the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Hyzy World Youth Activity Center Corporate Identity
The Hyzy World logo adopts a circular form, symbolizing wholeness and perfection, while seamlessly integrating the architectural arch as a defining feature. By merging two dimensional and three dimensional expressions, the design embodies the concept of a Gateway to the Future. A distinctive highlight of the logo is its hidden heart shaped detail: when viewed from above, the top down perspective reveals a perfect heart, and under sunlight, the shadow naturally forms a heart shape as well. This dual-heart concept beautifully conveys the brand’s core philosophy of Nurturing with Love.
Award Record
With this recognition, Ecust Creplus Design is a winner of 3 A' Design Awards. The awards span the editions from 2020 - 2021 to 2024 - 2025 of the A' Design Award & Competition.
About the A' Advertising, Marketing and Communication Design Award
The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. The competition is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Entries typically include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. Awarded advertising designs are published at https://designers.org/design-category/advertising
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/170638
- A' Design Award Page: https://competition.adesignaward.com/170638
- Media Showcase: https://www.designnewsroom.com/!170638
- Laureate Profile: https://designers.org/d/303025
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Hyzy World Youth Activity Center Corporate Identity
- Function
- Corporate Identity
- Category
- Advertising, Marketing and Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising
- Colors
- Steel Blue, Midnight Blue, Dark Slate Gray, Dim Gray and Dark Slate Blue
- Images
- 5
- Client
- HYZY World Youth Activity Center
The Recognition
- Laureate
- Ecust Creplus Design
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #170638
Credits
- Team
- Shan Hao, Du Weimiao and Hua Yizhou
- Image Credits
- All Copyrights ECUST-Creplus Design, 2025
Design Details
- Unique Properties
- HYZY World Youth Activity Center is the largest youth activity center in China, with a total construction area of approximately 100,000 square meters. The brand owner sought a logo that is modern and minimalist while conveying the spirit of care in youth education, the pursuit of excellence, and a forward-looking vision. Additionally, the design needed to reflect the architectural characteristics of the center. Instead of adopting a traditional two-dimensional design approach, the HYZY World logo reinterprets the circular form in a three-dimensional space.
- Inspiration
- The Hyzy World Youth Activity Center is an extensive architectural complex. Incorporating too many intricate details in the logo would make it overly complex and difficult to recognize. Instead, the design focuses on the most frequently mentioned architectural feature of HYZY World: the arch. This key element is combined with a circular form, symbolizing wholeness and perfection. By transforming the logo from a flat design into a three-dimensional structure, it achieves an open, converging form rich in meaning and depth.
- Research
- We conducted in-depth research into the architectural form and design concept of the Hyzy World Youth Activity Center. We made extensive design attempts focusing on using the architectural shape as the primary design element for the logo. Additionally, we explored breakthroughs in logo design, transitioning from two-dimensional to three-dimensional design concepts.
- Challenge
- Integrating the circular form with the building’s signature arch while maintaining an open and minimalist aesthetic posed a significant design challenge. To overcome this, I moved beyond traditional two-dimensional design and reinterpreted the circular shape in three-dimensional space. This approach preserved the integrity of the circle while introducing a dynamic, open structure that seamlessly incorporates the building’s arch.
- Operation and Interaction
- Initially, the owners of The HYZY World Youth Activity Center conducted a three-month logo design competition, but the submitted designs did not meet expectations. As a result, they reached out to us. After more than two months of in-depth research and exploration of design concepts, we submitted the logo and mascot design proposal in May 2024, which was ultimately approved. The brand owner was highly satisfied with the designs and gave them high praise and recognition.
- Project Duration and Location
- The project was launched in December 2023 in Shanghai, China, and will conclude in May 2024. Location: 6258 Dongfang Meigu Avenue, Shanghai, China.
- Keywords
- Logo, Branding, IP Design, Mascot design
