Kweichow Moutai Baijiu Packaging by Yi Huang and Pei Luo is a highly esteemed winner of the very prestigious 2025 Golden A' Design Award in Packaging Design Competition Category.
GoldPackaging· 2025
Kweichow Moutai Baijiu Packaging
Client: Moutai Industrial Design Center
Golden A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #170755The Design
About Kweichow Moutai Baijiu Packaging
Kweichow Moutai is a packaging design for a Chinese spirit sold in Japan. The bottle shape is based on the classic Moutai bottle and takes the colors and character of Ru Kiln porcelain, which began in the Tang dynasty. The calligraphy on the package comes from a poem by the Japanese poet Prince Nagaya, written during the Tang dynasty. The same phrase appeared on relief supplies sent from Japan to Wuhan, recalling long cultural exchange between the two countries. The package measures 77 by 77 by 173 millimeters. The design serves as a medium for cultural exchange.
The Recognition
About the Golden A' Design Award
Kweichow Moutai Baijiu Packaging is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Kweichow Moutai Baijiu Packaging is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Kweichow Moutai Baijiu Packaging creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Premium Baijiu Collection with Award-Winning Cultural Design
Discover our prestigious collection of premium Chinese baijiu featuring internationally recognized packaging that bridges Eastern cultures. Each bottle represents centuries of distilling heritage combined with contemporary design excellence, creating spirits that honor tradition while embracing modern sophistication.
Discover NowBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
- Dimensions & Packaging
- 77x77x173mm
- Tags
- Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
- Production Technology
- The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
- Design Challenge
- The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
- Research
- During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
- Inspiration
- This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
- Project Duration
- Renhuai city 24 July 2023 - 7 August 2023
- Operation Flow
- By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
- Team Members
- Design Director [Yi Huang]
Creative Director [Pei Luo] - Image Credits
- Moutai Industrial Design Center
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