The Kaobei Cultural Promotion Cup

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

The Kaobei Cultural Promotion Cup
by Yen Chang Chen

Awarded April 15, 2026
CLIENT: Yuan Ze University
8.088

The Kaobei Cup is a ceramic design that transforms everyday vernacular expressions into tangible objects for communication and interaction. Inspired by daily conversations and digital culture, it converts commonly spoken phrases into visual forms that enable emotional expression and social connection. Beyond its function as a cup, it acts as a cultural interface, turning language into a shared and interactive experience across physical and social contexts. It creates a repeatable system that can expand across different languages and cultural contexts, enhancing its scalability and impact.

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