Pepsi Smart Can Beverage by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Golden A' Design Award in Advertising, Marketing and Communication Design Competition Category.
GoldAdvertising· 2025
Pepsi Smart Can Beverage
by PepsiCo Design and Innovation
Golden A' Design Award Winner in Advertising Category
Verified Award Winner
Verify Award Status for #169608The Design
About Pepsi Smart Can Beverage
Pepsi Smart Can is an interactive beverage can that also works as a digital platform. The can links people to content through a digital portal, offering an always-on experience instead of a short promotion. Pepsi Smart Can was created to mark the launch of the global Pepsi brand redesign. The platform shares content based on personal interests such as music, sports, food and fashion. Local creators can help shape Pepsi related content for their own communities. The intent is to support interactive storytelling that lasts beyond a single campaign.
The Recognition
About the Golden A' Design Award
Pepsi Smart Can Beverage is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Pepsi Smart Can Beverage is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Pepsi Smart Can Beverage creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Next-Generation Brand Experiences and Product Innovation
We blend physical products with digital innovation to create immersive brand experiences. Our award-winning team at PepsiCo pushes boundaries, developing interactive platforms that connect with new generations seeking more than just refreshment.
Discover NowBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In a world where digital noise can be overwhelming, the Pepsi Smart Can emerges as a refreshing innovation. As the first of its kind, the Pepsi Smart Can invites a new generation—those thirsty for more—to explore unique experiences. Initially conceived to celebrate the launch of the global Pepsi redesign, our Global Beverage team developed a unique, always-on platform that sets the stage for the future of interactive storytelling.
- Inspiration
- We saw a common issue: promotional items often shine brightly but can quickly fade after their moment in the spotlight. With the Pepsi Smart Can, we wanted to create a digital portal that embodies our brand’s dynamism. We set out to build a unique way to share content tailored to people’s passions, like music, sports, food, and fashion. Local creators will have the opportunity to collaboratively shape Pepsi-related content that speaks to their communities.
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