Guangzhou Academy of Arts Exhibition Visual Identity by Shi Chun Sheng is a highly esteemed winner of the very prestigious 2025 Golden A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
GoldGraphic· 2025
Guangzhou Academy of Arts Exhibition Visual Identity
Client: The School of Visual Arts Design of Guangzhou Academy of Fine Arts (GAFA) i
Golden A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #170116The Design
About Guangzhou Academy of Arts Exhibition Visual Identity
The 2024 visual identity system for the Guangzhou Academy of Fine Arts School of Visual Design transmutes ceremonial flags into proto architectures of design speculation. By weaponizing the flag's inherent dialectic, simultaneously serving as ideological docking stations for collective visioning and speculative incubators for disciplinary subversion, this framework repositions GAFA as a generative node within global design's epistemic evolution.
The Recognition
About the Golden A' Design Award
Guangzhou Academy of Arts Exhibition Visual Identity is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Guangzhou Academy of Arts Exhibition Visual Identity is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Guangzhou Academy of Arts Exhibition Visual Identity creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Visual Identity and Brand Design Services
We create strategic visual identities that embody innovation and cultural significance. With doctoral expertise in design thinking and international recognition including the Tokyo TDC Award, we transform brands through experimental visual systems that resonate with contemporary audiences.
Inquire NowBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The flag symbolizes strength, direction, and the leadership of the design avant-garde; the font is inspired by the interactions formed in various fields of Guangmei during the graduation period, and the font is broken through the pioneering experiments of experimental interpretation; the color combination is expanded to highlight the design of Guangmei Vitality and innovation represent the leading role of Guangmei Design, which aims to explore the infinite possibilities of design.
- Dimensions & Packaging
- The sizes depend of the media where it is applied
- Tags
- Visual Identity Design、Visual Experiment、Exhibition Identity Design、Visual Communication
- Production Technology
- This Exhibition Visual Image System design was made using different softwares of Adobe, like Illustrator and Photoshop
- Design Challenge
- Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to Graduation Exhibition Visuals, thus continuously creating a kind of propaganda for traditional culture.
- Inspiration
- Unique: The 2024 Italian graduation design image of the School of Visual Design of Guangzhou Art Institute is inspired by flags and experimental forms, embodying Guangmei’s important role in the design field as a symbol of future visual trends.
- Project Duration
- The project started in Guangzhou in February 2024 and will end in May 2024.
- Operation Flow
- The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users.
- Patents
- Guangzhou Academy of Fine Arts
- Team Members
- AD. D: Shi ChunSheng
D: Tang RuoFei ,Chen Ruoxi, Liu YiHe , Chen YiMiao
MD: Luo ZhiKun - Image Credits
- Guangzhou Academy of Fine Arts
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