Press Release
Plus X Is Honored with the Silver A' Design Award for Krafton Brand Experience Design in Graphics, Illustration and Visual Communication Design
Plus X acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Krafton Brand Experience Design by Plus X, designed for Krafton, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The result belongs to the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Krafton Brand Experience Design
Krafton is a brand experience design created for a group of game development studios. The logo design system expresses both the uniqueness of each alliance brand and the consistency of the group. The design is inspired by the crest of a craft guild of the Middle Ages, and a shield-shaped frame is used as the basic form. The same crest shape is applied to all alliance brands and is differentiated by designated colors. Logos, colors, typefaces and key visuals are used across touchpoints such as business cards, forms, icons and advertisements.
About Plus X
Plus X is a creative partner who designs Brand eXperience. They design the elements to accurately deliver the goal that the brand pursues in the various communication points to the users and provide the optimal design solution accordingly. They are carrying out projects with experts from various fields such as BX Strategy, BX Design, UX / UI Design, Development, Motion Graphic Design and Product Design. Creating the best synergy, they have been doing wonderful project like BTS, YG ENTERTAINMENT, 11STREET, DOOTA, L.POINT, 29CM, ID FRAME etc.
Award Record
This recognition makes Plus X a winner of 6 A' Design Awards. The awards were granted between the 2017 - 2018 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/115949
- A' Design Award Page: https://competition.adesignaward.com/115949
- Media Showcase: https://www.designnewsroom.com/!115949
- Laureate Profile: https://designers.org/d/221198
- Further Information from the Laureate: https://bit.ly/3bs7Jmg
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Krafton Brand Experience Design
- Function
- Brand Experience Design
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Slate Gray and Black
- Images
- 5
- Client
- Krafton
The Recognition
- Laureate
- Plus X
- Country
- Republic of Korea
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #115949
Credits
- Team
- Myungsup Shin, Sabum Byun, Jangsoon Choe, Jisu Kim, Bohyun Kook, Minho Jang, Wonsik Joo, Suji Choi, Jihoon Noh, Hyunmin Han, Yoojin Jeon and Dongbeen Choi and others
- Image Credits
- Plus X
Design Details
- Unique Properties
- Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
- Inspiration
- Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
- Research
- Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
- Challenge
- It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
- Realization and Technology
- 1. Brand Value Platform Krafton's essence is defined as UNGRAVITY. 2. Visual Identity and Brand Design Element Development Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest. 3. Brand Experience Design From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences.
- Operation and Interaction
- The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
- Project Duration and Location
- The project proceeded for 9 months in Seoul, South Korea.
- Specifications
- Application It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc.
- Keywords
- Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
