Krafton Game Union Brand Experience Design

Krafton Game Union Brand Experience Design
by Plus X

• Awarded April 15, 2021
• CLIENT: Krafton
• 13.642

Krafton's logo design system expresses both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages, as the brand's core identity is centered on craftsmanship in developing games. The crest shape of the logo is applied consistently to all the alliance brands, differentiated by the use of designated colors, and forms a cohesive visual system.