Press Release
Grundig Heinzelmann Limited Edition Consumer Electronics Film by Digital Panorama Receives the Platinum A' Design Award in Movie, Video and Animation Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Digital Panorama for movie, video and animation design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Grundig Heinzelmann Limited Edition Consumer Electronics Film by Digital Panorama has been granted the Platinum A' Design Award in the Movie, Video and Animation Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Platinum A' Design Award
The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
About Grundig Heinzelmann Limited Edition Consumer Electronics Film
Grundig Heinzelmann Limited Edition is a promotional animation film created for a radio inspired by a historic design. The Heinzelmann radio was introduced in 1946 as a wooden box radio built without tubes. The film reinterprets this heritage through a world of wood and brushed metal in harmony. All elements were modelled and animated in three-dimensional space using computer graphics. The film runs for sixty seconds in full high definition and ends in a room with a retro yet modern atmosphere.
About Digital Panorama
Digital Panorama was born to improve your business in the digital era. We see it as our mission to design experiences that propel your company forward. Our focus is to design, build, communicate, and develop solutions from start to finish particularly for your business area and support you every step of the way, from the original idea to the final execution.We are storytellers and highly skilled builders. Our creative team and competent designers define, design, and develop content that increases the value of your products and services. Rapidly scale your ability to communicate by various content types such as 3D imaging and animation.
Award Record
This recognition makes Digital Panorama a winner of 2 A' Design Awards. All of the awards belong to the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Movie, Video and Animation Design Award
The A' Movie Design Award is an international movie design competition recognizing outstanding movie designs by best movie designers and directors worldwide. The competition is organized within the A' Design Award & Competition and is open to movie designers, animation artists, directors and film producers from all countries. Entries typically include feature films, short films, documentaries, animations, music videos and experimental films. Awarded movie designs are published at https://designers.org/design-category/movie
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/118526
- A' Design Award Page: https://competition.adesignaward.com/118526
- Media Showcase: https://www.designnewsroom.com/!118526
- Laureate Profile: https://designers.org/d/297630
- Further Information from the Laureate: http://www.youtube.com/watch?v=6V08TF4iXKY
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Grundig Heinzelmann Limited Edition Consumer Electronics Film
- Function
- Consumer Electronics Film
- Category
- Movie, Video and Animation Design
- Discipline
- Communication Design
- Industry
- Entertainment and Arts
- Colors
- Dim Gray, Dark Slate Gray, Black, Gray and Saddle Brown
- Images
- 5
The Recognition
- Laureate
- Digital Panorama
- Country
- Turkiye
- Recognition
- Platinum A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #118526
Credits
- Team
- Client - Arcelik Global Content Studio, Agency - Digital Panorama, Creative – Emre GOREN, 3D Supervisor - Emre GOREN, 3D Artist - Emre GOREN, 3D Modeling - Teberdar GURBEY, 3D Modeling - Emre GOREN, Sound Mix – Emre GOREN, Account Manager (Agency) - Pinar DINCER, Account Specialist (Agency) - Gozde MENTESE, Account Director (Agency) - Sevilay KOP and IT (Agency) - Kaan METEER and others
- Image Credits
- Video Credits: Emre GOREN
Design Details
- Unique Properties
- Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
- Inspiration
- Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
- Research
- Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
- Challenge
- The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
- Realization and Technology
- %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
- Operation and Interaction
- This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
- Project Duration and Location
- Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
- Specifications
- 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
- Keywords
- Grundig, Heinzelmann, Radio, Animation, Digital Panorama
