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Press Release

DesignNewswire · COMO, Italy ·

Bruno Cintra Receives the Golden A' Design Award for Moose Piss Beer in Movie, Video and Animation Design

Bruno Cintra recognized for movie, video and animation design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Movie, Video and Animation Design category for Moose Piss Beer by Bruno Cintra, designed for Hermoso Compadre. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the Golden A' Design Award

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

About Moose Piss Beer

Moose Piss is a promotional animation created as the main part of a beer launch campaign. The animation is 40 seconds long, runs at 12 frames per second and is produced in 4K resolution. Manual drawing was combined with illustration and digital painting, and graphic software was used for composition and sound editing. An irreverent and humorous style was selected to match the character of the beer brand. Natural elements were restyled to build a surreal world. The animation is intended for online video and social media platforms.

About Bruno Cintra

Bruno Cintra is an award-winning Brazilian designer based in the United States. His work has been recognized by the A’ Design Award, Cannes Lions, Red Dot, The One Show, ADC, The ANDYs, the Clio Awards, the Effie Awards, Lürzer’s Archive, and Communication Arts. His accolades include Gold at The ANDYs, two Silver awards and a Merit from ADC, Silver and Bronze at the Effie Awards, a Merit at The One Show, and recognition as one of Lürzer’s Archive’s 200 Best Digital Artists. With more than 15 years of experience across design, branding, and advertising, Bruno has worked with leading creative companies including The Martin Agency, BUCK, Ogilvy, and Grey.

Award Record

With this recognition, Bruno Cintra is a winner of 1 A' Design Award.

About the A' Movie, Video and Animation Design Award

The A' Movie Design Award is an international movie design competition recognizing outstanding movie designs by best movie designers and directors worldwide. It is organized within the A' Design Award & Competition and is open to movie designers, animation artists, directors and film producers from all countries. Typical entries include feature films, short films, documentaries, animations, music videos and experimental films. The awarded movie designs are published at https://designers.org/design-category/movie

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Moose Piss Beer
Function
Beer
Category
Movie, Video and Animation Design
Discipline
Communication Design
Industry
Entertainment and Arts
Colors
Orchid, Medium Purple, Linen, Plum and Dark Slate Blue
Images
5
Client
Hermoso Compadre

The Recognition

Laureate
Bruno Cintra
Country
United States of America
Recognition
Golden A' Design Award
Edition
2020 - 2021
Design ID
#119093

Credits

Image Credits
No copyrights.

Design Details

Unique Properties
This project was created to be the main part of the beer launch campaign. I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition.
Inspiration
I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation.
Research
I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept.
Challenge
Choose a style that matches the product's proposal.
Realization and Technology
Manual draw and graphic software like Photoshop, After Affects and Audition.
Operation and Interaction
it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'.
Specifications
A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k.
Keywords
Beer, Animation, Illustration, design, modern.

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