Press Release
Patrizia Dottori Is Honored with the A' Design Award for WoodBergs Nature in Photography and Photo Manipulation Design
Patrizia Dottori acknowledged for photography and photo manipulation design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that WoodBergs Nature by Patrizia Dottori, designed for *PatIsHere, has been granted the A' Design Award in the Photography and Photo Manipulation Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding WoodBergs Nature
These images represent details of sections of trees felled to be transformed into something else. The use of negative inversion and direct printing on aluminum enhance the colors and the concept of destruction of our planet. The artist is inspired by artistic photography and environmental rights, transforming details of nature and flora: photographic technique and rights merge into surreal images to lead the viewer to reflect on what can be done to safeguard the planet. A better world is possible, it also depends on you.
About Patrizia Dottori
Photography and politics are her two focal points, her pillars: photographic projects express her vision, often in a surreal way and aiming for beauty. In this she feels special and consistent. A better world is possible, it depends on all of us and she try to convey it through images. "Sometimes I think about the shots that I have not taken, but never about future ones... I keep looking inside myself, as I always have."
Award Record
This recognition makes Patrizia Dottori a winner of 1 A' Design Award.
About the A' Photography and Photo Manipulation Design Award
The A' Photography Design Award is an international photography competition recognizing good photographic creations by best photographers worldwide. It is organized within the A' Design Award & Competition and is open to photographers, photojournalists, advertising agencies and digital artists from all countries. Typical entries include portraits, landscapes, still lifes, photojournalism, fashion shots and architectural images. The awarded photography designs are published at https://designers.org/design-category/photography
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/119131
- A' Design Award Page: https://competition.adesignaward.com/119131
- Media Showcase: https://www.designnewsroom.com/!119131
- Laureate Profile: https://designers.org/d/276309
- Further Information from the Laureate: https://www.arcipelagofotografico.it
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- WoodBergs Nature
- Function
- Nature
- Category
- Photography and Photo Manipulation Design
- Discipline
- Communication Design
- Industry
- Arts and Entertainment
- Colors
- Dark Slate Gray, Dim Gray and Midnight Blue
- Images
- 5
- Client
- *PatIsHere
The Recognition
- Laureate
- Patrizia Dottori
- Country
- Italy
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #119131
Credits
- Image Credits
- Image #No 1: patrizia dottori, WB_S4_Wood_09, 2017 Optional Image #No 1: patrizia dottori, WB_S4_Wood_01, 2017 Optional Image #No 2: patrizia dottori, WB_S4_Wood_03, 2017 Optional Image #No 3: patrizia dottori, WB_S4_Wood_05, 2017 Optional Image #No 4: patrizia dottori, WB_S4_Wood_10, 2017 Video Credit: patrizia dottori, 2014
Design Details
- Unique Properties
- It is one of the seven works on the elements of nature, flora, printed in negative directly on aluminum. In these images, which belong to the Winter series, are trees cut and ready to be distributed and transformed. The use of surreal expression through negative inversion is a technique that the artist began to use in 2008 to reinforce the concept he wants to express: increasing the level of awareness on the consequences of our actions on the environmental issue.
- Inspiration
- Photography and politics are two fundamental elements in her life. When she started the environmental rights project, in order to sensitize people to safeguard nature, she took into consideration the four fundamental elements. But later she had the need to interpret Flora and for this reason she examined the oriental philosophy which is based on the five fundamental elements, therefore including wood, which becomes her Flora, represented in negative.
- Research
- It is a type of photographic research on nature, flora, in details and in panoramas, which aims to awaken the conscience on the environmental problem, using above all the professional camera (Nikon) but also the mobile phone on some occasions, like this one. In showing the photos during the exhibitions she was able to listen to the sensations and emotions that the images created in the impact with the visitors and to understand if the right questions were asked to interpret her goal.
- Challenge
- Her thoughts on environmental issues and her surrealistic taste have pushed her into expressive research, through photography, to express her point of view with an artistic eye both for the technique (photographic inversion) and for the realization. The difficulty in photography and in this project lies in capturing the viewer's attention through a beautiful and mysterious image. The increased visibility increases the possibility of understanding that all mankind must safeguard nature and the planet before it is too late.
- Realization and Technology
- She tooks the pictures in this case with her smartphone Samsung S7edge, raw method, as because she realized that she went in a carpentry where she found all the trees cut down and ready to be transformed into something else. It was a unique moment. Than she inverted the pictures with Adobe Photoshop, as she did with the other pictures of the project, and she put them in the Series Winter. Finally she printed them directly on aluminum to enhance the colors.
- Operation and Interaction
- Photos do not transform themselves but they could transform the mind of the viewer because he sees different colors from reality and asks himself questions.
- Project Duration and Location
- The WoodBergs project started in November 2012 in New Canaan in Conecticut and last presented in April 2015 in Rome. These photos from the Winter Series in particular were never presented in public because they were taken later, in 2017.
- Specifications
- All the pictures are printed in negative directed on aluminium. 900 mm x 650 mm (orizontal pictures), 0,5 mm depth.
- Keywords
- nature, wood, trees, flowers, leaves, environment, planet, photography, photo, artistic-photos
