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Press Release

DesignNewswire · COMO, Italy ·

Silver A' Design Award in Packaging Design Goes to Tanggou Yingchun Effectively Protect Products and Promote by Mei Li

The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Mei Li for packaging design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Tanggou Yingchun Effectively Protect Products and Promote by Mei Li, designed for Bxl-Jupiter Team. The result belongs to the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Tanggou Yingchun Effectively Protect Products and Promote

Tanggou Yingchun is a packaging design created for a wine product. The white outer box represents the winter that has passed. A playful opening method reveals the inner box, which is spring green and suggests the arrival of a new season. Returning swallows are shown flying across the surface as a sign of spring. The box-shaped structure protects the product and presents the inner packaging in an engaging way. The outer packaging is made of environmentally friendly paper. The design reflects the natural conditions of Tanggou Town, a region suited to winemaking.

About Mei Li

Perhaps everyone has many things they like to do. For example, some people like painting, music, dance, and philosophy. But everyone ’s talent must be limited. Really accomplished people know that choosing what they are good at is the foundation of what we can stand on, because our hobbies can indeed seem to change with our mood, but It's not necessarily something you are good at. I used to like singing particularly, but I know that I don’t have a full five-tone tone, so no matter how hard I try, I won’t be a good singer. But I found that when writing articles, I always win the recognition of people around me.

Award Record

This recognition makes Mei Li a winner of 2 A' Design Awards. The awards were granted between the 2019 - 2020 and the 2020 - 2021 editions of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Tanggou Yingchun Effectively Protect Products and Promote
Function
Effectively Protect Products and Promote
Category
Packaging Design
Discipline
Communication Design
Industry
Packaging & Retail, Branding & Advertising and Manufacturing
Colors
Ghost White, Light Sea Green, Medium Turquoise, Dark Cyan and Teal
Images
5
Client
Bxl-Jupiter Team

The Recognition

Laureate
Mei Li
Country
China
Recognition
Silver A' Design Award
Edition
2020 - 2021
Design ID
#119310

Design Details

Unique Properties
The box-shaped structure presents the inner packaging through a fun opening method, and the spring swallows fly back, implying that spring is also coming. Birds fly by, and the white outer box represents the winter past, showing the spring green of the inner box, and everything is revived.
Inspiration
"Old trees and new flowers are strong in spring, inheritance and creation of wine are more fragrant", the regional ecological environment of Tanggou, and the natural conditions of Tanggou Town are uniquely endowed by nature, and the extremely suitable wine is reflected in the product packaging. The outer packaging adopts environmentally friendly paper materials. Creative opening of the outer packaging: the return of swallows brings spring greenery, showing the beauty of the winemaking environmen

Good Design Deserves Great Recognition

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