Tanggou Yingchun Effectively Protect Products and Promote by Mei Li is a highly esteemed winner of the very prestigious 2021 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2021
Tanggou Yingchun Effectively Protect Products and Promote
by Mei Li
Client: Bxl-Jupiter Team
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #119310The Design
About Tanggou Yingchun Effectively Protect Products and Promote
Tanggou Yingchun is a packaging design created for a wine product. The white outer box represents the winter that has passed. A playful opening method reveals the inner box, which is spring green and suggests the arrival of a new season. Returning swallows are shown flying across the surface as a sign of spring. The box-shaped structure protects the product and presents the inner packaging in an engaging way. The outer packaging is made of environmentally friendly paper. The design reflects the natural conditions of Tanggou Town, a region suited to winemaking.
The Recognition
About the Silver A' Design Award
Tanggou Yingchun Effectively Protect Products and Promote is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Tanggou Yingchun Effectively Protect Products and Promote is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Tanggou Yingchun Effectively Protect Products and Promote is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Strategic Creative Packaging Design Services
We transform products into market leaders through innovative packaging solutions that integrate cultural narratives with strategic design. With nearly 20 years of expertise, our comprehensive approach goes beyond aesthetics to build complete creative packaging systems that enhance brand value and drive sales. From concept to production, we craft packaging that tells your story.
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Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The box-shaped structure presents the inner packaging through a fun opening method, and the spring swallows fly back, implying that spring is also coming. Birds fly by, and the white outer box represents the winter past, showing the spring green of the inner box, and everything is revived.
- Inspiration
- "Old trees and new flowers are strong in spring, inheritance and creation of wine are more fragrant", the regional ecological environment of Tanggou, and the natural conditions of Tanggou Town are uniquely endowed by nature, and the extremely suitable wine is reflected in the product packaging. The outer packaging adopts environmentally friendly paper materials. Creative opening of the outer packaging: the return of swallows brings spring greenery, showing the beauty of the winemaking environmen
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