Beat Coffee Re-Brand by Paul Meeuwsen Receives the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design

Paul Meeuwsen recognized for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Beat Coffee Re-Brand by Paul Meeuwsen, designed for Beat Coffee, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

More About Beat Coffee Re-Brand

Beat Coffee is a brand identity and packaging design for a coffee company. The rebrand began with market insights, competitor review and customer feedback, which shaped the brand strategy and positioning. The positioning is expressed through the line Serious Fun Coffee, which sets the tone of voice and connects fun, music and coffee. The voice of the company owner is used to bring the brand mark to life. The same idea is carried into the printed coffee bag, which animates through augmented reality. The aim is a clear, customer focused and playful brand.

About Paul Meeuwsen

I'm a creative director and designer that has been luck enough to be involved in multidisciplinary award in the last 10 years. I have also been a Senior design lecturer for the last 10 years. What makes me unusual is that I have been involved in both international graphic and industrial design awards.

Award Record

Paul Meeuwsen is a winner of 1 A' Design Award, including this recognition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/119537
A' Design Award Page: https://competition.adesignaward.com/119537
Media Showcase: https://www.designnewsroom.com/!119537
Laureate Profile: https://designers.org/d/301661
Further Information from the Laureate: http://beatcoffee.com.au

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Beat Coffee Re-Brand
Function: Re-Brand
Category: Graphics, Illustration and Visual Communication Design
Discipline: Communication Design
Industry: Branding & Advertising and Arts
Colors: Medium Turquoise, Gold, Sienna, Dark Slate Gray and Black
Images: 5
Client: Beat Coffee

The Recognition

Laureate: Paul Meeuwsen
Country: Australia
Recognition: Bronze A' Design Award
Edition: 2020 - 2021
Design ID: #119537

Credits

Team: Todd Watts, Cassy Bezeruk and Austin Davey

Design Details

Unique Properties: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Inspiration: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Research: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Challenge: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Operation and Interaction: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Keywords: brand, print, animation, audio design, social media