Beat Coffee Re-Brand by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.

BronzeGraphic· 2021

Beat Coffee Re-Brand

by Paul Meeuwsen

Client: Beat Coffee

Bronze A' Design Award Winner in Graphic Category

10,894

Verified Award Winner

Verify Award Status for #119537

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Beat Coffee Re-Brand

Beat Coffee is a brand identity and packaging design for a coffee company. The rebrand began with market insights, competitor review and customer feedback, which shaped the brand strategy and positioning. The positioning is expressed through the line Serious Fun Coffee, which sets the tone of voice and connects fun, music and coffee. The voice of the company owner is used to bring the brand mark to life. The same idea is carried into the printed coffee bag, which animates through augmented reality. The aim is a clear, customer focused and playful brand.

The Recognition

About the Bronze A' Design Award

Beat Coffee Re-Brand is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Beat Coffee Re-Brand is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Beat Coffee Re-Brand splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Image Analysis

Color Temperature: WarmSymmetry: VerticalBackground: No Clear Backdrop

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Dimensions & Packaging: Coffee bag printed,
Tags: brand, print, animation, audio design, social media
Production Technology: Augmented Reality
Design Challenge: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Research: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Inspiration: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Project Duration: 3-6 months
Operation Flow: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Team Members: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey