Packaging Design Award Winner.
Awarded for Good Packaging Design.
QingJing is a packaging design for Chinese rock tea. The name is taken from a Chinese classical text and refers to stillness and meditation. The surface graphics are based on ink painting, and the image can be read either as a butterfly or as a Buddha, depending on the viewing angle. Six groups of images create different visual effects from different perspectives. The tea is held in a ceramic pot, because ceramic does not react with tea and does not absorb its fragrance. The streamlined body and the fitted lid allow easy opening and closing.
Learn MoreDiscover A' Design Award, World's Largest Design Accolade.
Learn MoreYou are now at the right step