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Press Release

DesignNewswire · COMO, Italy ·

Golden A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Fck 2020 Calendar by Lateral Creative Hub

The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Lateral Creative Hub for graphics, illustration and visual communication design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Graphics, Illustration and Visual Communication Design category for Fck 2020 Calendar by Lateral Creative Hub. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Golden A' Design Award Means

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

More About Fck 2020 Calendar

Fck 2020 is a table calendar for the year 2021. The calendar is produced as a leporello, a long sheet folded into twelve panels. It can be kept flat and browsed like a book, or placed on a desk in the shape of a circle or other forms. Each month carries a short wish for the new year, told through polychrome modernist graphics and minimal illustrations. The intent is to turn the page on a difficult year with humour and imagination. Printing is digital on 240 gram white paper. The folded size is 169 by 240 millimetres.

About Lateral Creative Hub

Francesco Fallisi is an art director, graphic designer and illustrator. He is the founder and Executive Creative Director of Lateral Creative Hub, a cross-disciplinary design studio whose peculiarity is to merge the expertise of a communication agency with that of a brand identity studio. The studio has collected numerous awards to the most prestigious communication and design competitions in Italy and abroad.

Award Record

This recognition makes Lateral Creative Hub a winner of 1 A' Design Award.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Fck 2020 Calendar
Function
Calendar
Category
Graphics, Illustration and Visual Communication Design
Discipline
Communication Design
Industry
Branding & Advertising and Arts
Colors
Cadet Blue, Gold, Goldenrod, Saddle Brown and Brown
Images
5

The Recognition

Laureate
Lateral Creative Hub
Country
Italy
Recognition
Golden A' Design Award
Edition
2020 - 2021
Design ID
#120533

Credits

Team
Francesco Fallisi, Federica Bello, tech:art, Gruppo Cordenons and Studio 3GK

Design Details

Unique Properties
A special 2021 calendar that celebrates the arrival of the new year by mocking the damned 2020. It has been sent in December to our current and potential customers. It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms. 12 months of colors, dreams, small and big desires enclosed in a limited edition design object.
Inspiration
2020 has been a painful year for the whole planet. The world of communication and marketing itself has suffered terribly. Brands have lost faith in the future, suspended in a paralyzed market. What wish could we address them in sight of the new year? To turn the page with a smile, thanks to the power of imagination, words and a good amount of irony. One month after another, twelve small and big wishes are told by a polychrome and modernist graphic design and by minimal illustrations.
Research
We looked for an eye catching combination of graphic, visual e structural elements capable to reach a highly heterogeneous audience. We chose a prestigious but sustainable paper and a printing solution in order to minimize the impact on the environment, keep quality hight and costs down. We created a Leporello structure because we wanted it to be a three-dimensional object, capable of assuming many forms. We had a quick customer response and a great media coverage collecting articles on newspapers and design blogs.
Challenge
We chose digital printing to keep costs down. However, to achieve the same quality as other techniques, with solid blacks, uniform color fields and durability, we had to try various papers before finding the one that met our needs. The large dimensions of the unfolded calendar and the numerous creasing forced us to divide the structure into three parts, then assembled by hand piece by piece, obviously taking into account the direction of the fiber and limiting the waste of paper to a minimum.
Realization and Technology
Paper: Divina white by Gruppo Cordenons 240 gms. Print Technology: HP Indigo
Operation and Interaction
It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms.
Project Duration and Location
The creative process started in October 2020 in Milan, Italy. The calendar has been printed in late November 2020 and sent to the customers starting from December 2020
Specifications
Converting form: Leporello Folded: 169x240 mm Unfolded: 1848x240 mm
Keywords
lateralcreativehub, 2021calendar, fck2020, calendar, graphicdesign, leporello

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