Press Release
Design Action Receives the Silver A' Design Award for Gravity Cinema in Interior Space and Exhibition Design
Design Action of Design Action & Associates Limited recognized for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Gravity Cinema by Design Action of Design Action & Associates Limited has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Gravity Cinema
Gravity is a cinema interior in Shanghai, China, covering 2800 square meters. The design is inspired by the idea that extreme gravity forms a black hole that distorts space and time. A white swirl on the ceiling recalls this effect, with stacked light coves that rise from low to high like a revolving staircase. The swirl also shapes the walls and the floor. Flowing lines cover the walls, with gold and silver accents that twist into forms recalling rolled leaves. Materials include stone, acoustic panels, plastic laminate, carpet and gypsum board.
About Design Action
Design Action & Associates LTD is a young, dynamic, innovative and developed rapidly local design company. All of our creativity designs can fulfil clients’ needs as our spatial designs can maximize the use of limited space and lightings is able to provide harmony surroundings. We are still exploring perfect designs to fit the changing world.
About Design Action & Associates Limited
Design Action & Associates LTD ( DAA) base on Hong Kong and established in 2014 and founder Mr. Vincent Li. DAA is a young, dynamic, innovative and developed rapidly local design company. All of our creativity designs can fulfil clients’ needs as
Award Record
This recognition makes Design Action of Design Action & Associates Limited a winner of 4 A' Design Awards. The awards were granted between the 2015 - 2016 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/120823
- A' Design Award Page: https://competition.adesignaward.com/120823
- Media Showcase: https://www.designnewsroom.com/!120823
- Laureate Profile: https://designers.org/d/161703
- Further Information from the Laureate: http://designaction.com.hk
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Gravity Cinema
- Function
- Cinema
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Light Gray, Gainsboro, Silver, Dark Gray and Light Slate Gray
- Images
- 5
The Recognition
- Laureate
- Design Action
- Country
- Hong Kong (China)
- Brand
- Design Action & Associates Limited
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #120823
Credits
- Team
- Vincent Li and Mancy Li
- Image Credits
- Design Action
Design Details
- Unique Properties
- Gravity reshapes the cinema appearance. The white ceiling swirl design mimics the black hole, where numerous particles flow into the trajectory and form a stacked light cove from low to high. At the same time, the swirl design composes the wall and floor design. The walls of the whole cinema are covered with flowing lines, combining gold and silver colour as feature accent, in which the lines are twisted and turned forming the shape of rolled up leaves in this distorted space.
- Inspiration
- "When gravity reaches at its extreme, it will form a black hole, absorbing everything, and distort the space and time; forming an irremediable scene." . Countless particles permeate the silent space, suddenly gravity depicts a track of guides towards the ceiling, and form a huge whirlpool. In the distorted space, particles are reshape and restructured, leaving streamlined traces on ceiling and wall, capturing a moment in space.
- Research
- The designer refers to Einstein's theory of “General Relativity”, which mentions that when gravity reaches its extreme, black holes will form, absorb everything, and space-time will be distorted, forming an irremediable scene. This mysterious scene arouses the designer's curiosity and hopes to capture that moment through space.
- Challenge
- The whole design is dominated by curve lines. The spiral ceiling design has a direct impact on the floor, the space planning, wall light trough design and so on, each space are closely related to each other. The whirlpool design on the ceiling, it is composed from low to high with different radius extending upward like a revolving staircase. In order to study the relationship between each ceiling swirl, a number of models were made to simulate the dynamics of vortices.
- Realization and Technology
- Stone, Acoustic panel, Plastic laminate, Carpet, Gypsum board
- Operation and Interaction
- This project the original site is the earliest airport in China. Designers believe that this place is full of desire for flying from the people in the past, so the design concept hopes to achieve a sense of weightlessness of gravity so that people can have their own sense of flying and satisfy human fantasies about the universe since ancient times. Cinema is a place where audiences can fantasize and dream, so the design should have a story like movie plot, so that design concept directly affects the layout and shape of space, making design more unique and more cinematic.
- Project Duration and Location
- The project finished in Jan 2020 in Shanghai, China.
- Keywords
- cinema, white, gravity, entertainment, film, movie, theatre, interior, design action
