Press Release
Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Heheqingtian Tea Brand Identity by Zi Huai Shen
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Zi Huai Shen for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for Heheqingtian Tea Brand Identity by Zi Huai Shen, designed for Heheqingtian. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Heheqingtian Tea Brand Identity
Heheqingtian is a tea brand identity created for a tea living and cultural experience space reborn from a private Japanese style dwelling. The identity begins with the idea of convergence. The door shape of the building is combined with the Chinese character He to express the spirit of serving tea and the meaning of gathering together and expanding outward. A restrained design conveys the calm atmosphere of tasting tea at leisure. The tea box is made of wood with a tenon and mortise structure that needs no glue, supporting an environmentally friendly approach.
About Zi Huai Shen
Zi Huai Shen, Creative Director of SUMP DESIGN. His professional fields of design include brand, packaging design and graphic design. He designs various design projects for customers from each and all sections. He has many of his works are included in many design book series such as Excellent Packaging, BranD Issue 23, TOP GRAPHIC DESIGN, 2013-Outstanding Chinese Character Design Works Invitaion Exhibition, and Asia-Pacific Design No. 9 & No.11.
Award Record
This recognition makes Zi Huai Shen a winner of 6 A' Design Awards. The awards were granted between the 2016 - 2017 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/121025
- A' Design Award Page: https://competition.adesignaward.com/121025
- Media Showcase: https://www.designnewsroom.com/!121025
- Laureate Profile: https://designers.org/d/177398
- Further Information from the Laureate: http://www.hehe-qingtian.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Heheqingtian Tea Brand Identity
- Function
- Tea Brand Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Slate Gray, Rosy Brown, Gainsboro, Peru and Sienna
- Images
- 5
- Client
- Heheqingtian
The Recognition
- Laureate
- Zi Huai Shen
- Country
- Taiwan (China)
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #121025
Credits
- Image Credits
- Designer Zi Huai Shen, Photographer Yu Hsuan Liu, 2019
Design Details
- Unique Properties
- Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
- Inspiration
- Heheqingtian starts from the concept of Convergence. Zi Huai Shen combine the door shape of building and the Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward expanding to create new look of Heheqingtian.
- Research
- Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
- Challenge
- The tenon-and-mortise structure of the tea box, such a structure does not require any glue bonding and is very environmentally friendly.
- Realization and Technology
- Wooden, tenon-and-mortise structure, no glue, environmentally friendly. The tea box material uses Wooden, which implements the environmental protection and green design concept.
- Operation and Interaction
- The Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward-expanding as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
- Project Duration and Location
- The project started in Sep 2017 in Taiwan and finished in Mar 2019 in Taiwan.
- Specifications
- Wooden Box. 140mm x 140mm x 40mm Paper. 210mm x 297mm x 130mm
- Keywords
- Branding design, Package design, Traditional culture, Asian design
