Heheqingtian Tea Brand Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Heheqingtian Tea Brand Identity
by Zi Huai Shen

Awarded April 15, 2021
CLIENT: Heheqingtian
6.285

Heheqingtian is a brand which is reborn from a private Japanese style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world. Heheqingtian starts from the concept of Convergence. Zi Huai Shen combine the door shape of building and the Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward-expanding to create new look of Heheqingtian.

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