Press Release
Dimitri Lociks Receives the Silver A' Design Award for Grassy Premiados Coffee Packaging in Packaging Design
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Dimitri Lociks for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Grassy Premiados Coffee Packaging by Dimitri Lociks, designed for Grassy Caffè. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Grassy Premiados Coffee Packaging
Grassy Premiados is a packaging design for Brazilian specialty coffee. The box has organic and modular shapes inspired by mahogany seeds, coffee beans and the curves of Brazilian modernist architecture. The modular form allows stacking and a distinctive display on shelves. The box is made of cardboard with matte lamination, hot stamping and monochrome printing. The coffee is held in a plastic bag with a valve that protects the beans from oxygen. An adhesive label in metallic film seals the box and carries the product information, which allows quick customization at a low cost.
About Dimitri Lociks
we are a young and award-winning creative studio that believes there are no boundaries between architecture, design and strategic management. The integration of these three areas is the bet for innovative results in any business model. Formed by a multidisciplinary team led by partners Dimitri Lociks, Marília Turíbio and Simone Turíbio, Choque invests dedication and a lot of creativity in 360-degree projects, which involve brands, packaging, products, commercial architecture, training and strategic management, in complete design solutions, with the purpose of improving the world with mastery, empathy and innovation in each project.
Award Record
Dimitri Lociks is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/128993
- A' Design Award Page: https://competition.adesignaward.com/128993
- Media Showcase: https://www.designnewsroom.com/!128993
- Laureate Profile: https://designers.org/d/314185
- Further Information from the Laureate: https://www.choquedesign.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Grassy Premiados Coffee Packaging
- Function
- Coffee Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Chocolate, Sienna, Saddle Brown and Peru
- Images
- 5
- Client
- Grassy Caffè
The Recognition
- Laureate
- Dimitri Lociks
- Country
- Brazil
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #128993
Credits
- Team
- Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
- Image Credits
- all images and videos: photographer Dimitri Lociks, study with shadows, 2021.
Design Details
- Unique Properties
- Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
- Inspiration
- The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
- Research
- The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
- Challenge
- The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
- Realization and Technology
- The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
- Operation and Interaction
- The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
- Project Duration and Location
- The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
- Specifications
- The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
- Keywords
- package, Brazilian coffee, biomimetic, bio design,
