Bronze A' Design Award in Packaging Design Goes to Fly By Jing Packaging by Fly By Jing

Fly By Jing recognized for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Fly By Jing Packaging by Fly By Jing. The result belongs to the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Fly By Jing Packaging

Fly By Jing is a packaging design for a Sichuan chili crisp sauce sold in a glass jar. The design is rooted in tradition and shaped for the way people eat today. A striking color palette and a direct tone of voice set the packaging apart from other sauces on the market. Run-on sentences printed on the label describe the brand and break it down for the reader. The design reflects the values and purpose of the brand, which draws on the flavors of Chengdu and its small local eateries.

Award Record

Fly By Jing is a winner of 1 A' Design Award, including this recognition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/130534
A' Design Award Page: https://competition.adesignaward.com/130534
Media Showcase: https://www.designnewsroom.com/!130534
Laureate Profile: https://designers.org/d/316581
Further Information from the Laureate: http://flybyjing.com/

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Fly By Jing Packaging
Function: Packaging
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Black, Saddle Brown, Silver, Olive Drab and Sandy Brown
Images: 5

The Recognition

Laureate: Fly By Jing
Country: United States of America
Recognition: Bronze A' Design Award
Edition: 2021 - 2022
Design ID: #130534

Credits

Team: Jing Gao, Jazlyn Patricio-Archer and DayJob Agency
Image Credits: All images / Photographer / Maria Be

Design Details

Unique Properties: Rooted in tradition but made for the way we eat today, Fly By Jing doesn’t conform to anyone else’s notions of value, taste, and tradition - and neither does the design. The packaging's boldness is incomparable to any other sauce on the market. Its elements, such as run-on sentences breaking down the brand, the unapologetic tone, and the striking color palette, all reflect Fly By Jing's values and purpose.
Inspiration: The rebrand of FBJ was aligned with the "rebrand" of its founder, Jing. She founded Fly By Jing in 2018, inspired by the flavors of her hometown Chengdu and its popular ‘fly restaurants’ - soulful hole-in-the-wall eateries so good they attract diners like flies. Her journey in food has taken her from the streets of Chengdu to cities all over the world. Fly By Jing is the product of a journey of discovery and coming home to self.
Specifications: W 6mm x D 6mm x H 8.5mm, glass jar
Keywords: Food, condiment, sauce, packaging, spicy, chili crisp, Sichuan, Chinese