Fly By Jing Packaging by Fly By Jing is a highly esteemed winner of the very prestigious 2022 Bronze A' Design Award in Packaging Design Competition Category.

BronzePackaging· 2022

Fly By Jing Packaging

by Fly By Jing

Client: Fly By Jing

Bronze A' Design Award Winner in Packaging Category

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Verified Award Winner

Verify Award Status for #130534

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Colors

The Design

About Fly By Jing Packaging

Fly By Jing is a packaging design for a Sichuan chili crisp sauce sold in a glass jar. The design is rooted in tradition and shaped for the way people eat today. A striking color palette and a direct tone of voice set the packaging apart from other sauces on the market. Run-on sentences printed on the label describe the brand and break it down for the reader. The design reflects the values and purpose of the brand, which draws on the flavors of Chengdu and its small local eateries.

The Recognition

About the Bronze A' Design Award

Fly By Jing Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Fly By Jing Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Fly By Jing Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Image Analysis

Color Temperature: WarmSymmetry: VerticalBackground: Top and Bottom

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rooted in tradition but made for the way we eat today, Fly By Jing doesn’t conform to anyone else’s notions of value, taste, and tradition - and neither does the design. The packaging's boldness is incomparable to any other sauce on the market. Its elements, such as run-on sentences breaking down the brand, the unapologetic tone, and the striking color palette, all reflect Fly By Jing's values and purpose.
Dimensions & Packaging: W 6mm x D 6mm x H 8.5mm, glass jar
Tags: Food, condiment, sauce, packaging, spicy, chili crisp, Sichuan, Chinese
Inspiration: The rebrand of FBJ was aligned with the "rebrand" of its founder, Jing. She founded Fly By Jing in 2018, inspired by the flavors of her hometown Chengdu and its popular ‘fly restaurants’ - soulful hole-in-the-wall eateries so good they attract diners like flies. Her journey in food has taken her from the streets of Chengdu to cities all over the world. Fly By Jing is the product of a journey of discovery and coming home to self.
Team Members: Founder: Jing Gao
Head of Brand: Jazlyn Patricio-Archer
Designers: DayJob Agency
Image Credits: All images / Photographer / Maria Be

Read the Press Release