Press Release
A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Marathon T-Shirt Graphic Art by Chika Kakazu
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Chika Kakazu for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Marathon T-Shirt Graphic Art by Chika Kakazu has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Marathon T-Shirt Graphic Art
As a complimentary service for marathon runners, the original icons were designed and provided as heat transfer labels so as to create one of a kind customized T-shirts at a caffe in Tokyo. To make it a memorable gift for runners from all over the world, the icons were reflected on Japan and marathon themes like Mt. Fuji, map of Japan, origami, running shoes, and marathon runners.
About Chika Kakazu
After receiving B.F.A. in graphic design from Savannah College of Art and Design, Chika started creative career at American Apparel inc. as a junior designer to promote their ethical propaganda of "Sweatshop-free". After returning Japan, as a member of the creative team of Avery Dennison, she proposed and spread the importance of sustainable packaging design and branding to global retail companies.
Award Record
This recognition makes Chika Kakazu a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/133545
- A' Design Award Page: https://competition.adesignaward.com/133545
- Media Showcase: https://www.designnewsroom.com/!133545
- Laureate Profile: https://designers.org/d/315313
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Marathon T-Shirt Graphic Art
- Function
- Graphic Art
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Slate Gray, Black, Dark Gray and Dim Gray
- Images
- 5
The Recognition
- Laureate
- Chika Kakazu
- Country
- Japan
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #133545
Credits
- Team
- Krisakorn Tantitemit
Design Details
- Unique Properties
- To design original icons & create one of a kind T-shirt for the marathon runners as a complimentary gift service at a cafe in Tokyo, Japan. (all of the marathon attendees get T-shirts and they can apply the target/or finish time and icons of their favorite selections to their T-shirts.) The purpose of this T-shirt customization event is to create a special reward for marathon runners, and to increase the awareness of the cafe.
- Inspiration
- I tried to keep consistent with the concept of marathon, runner, and Tokyo in this minimal icons. All of the icons had to relate to these 3 concepts.
- Research
- First, I researched the keyword of Tokyo and Marathon, then came up with 3 different concept ideas (Mini Lifestyle, Minimal Japan, and Pixel Japan).
- Challenge
- Many Japanese brands are creating lots of Japan-theme designs to attract global tourists, so it was very challenging not to be the same designs/styles that have been released already.
- Realization and Technology
- The designs were made in Adobe Illustrator and Adobe Photoshop. All of the icons are created as a shimmer/metallic heat transfer labels so that we could apply these heat transfer labels to the T-shirt at the event.
- Operation and Interaction
- Marathon runners were not only coming from Japan, but also worldwide. To be able to make the design attractive for global marathon runners, I focused on the the design as simple yet intelligible as possible.
- Project Duration and Location
- Proposal submitted in Feb 13th, 2019, and executed the event in Feb 28 - March 4th, 2019 in Tokyo, Japan.
- Specifications
- Each icon size is approximately around 30-40mm width/height.
- Keywords
- Icons, Design, T-shirt Design, Graphic Design
