Marathon T-Shirt Graphic Art by Chika Kakazu is a highly esteemed winner of the very prestigious 2022 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
IronGraphic· 2022
Marathon T-Shirt Graphic Art
by Chika Kakazu
Client: Chika Kakazu
A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #133545The Design
About Marathon T-Shirt Graphic Art
As a complimentary service for marathon runners, the original icons were designed and provided as heat transfer labels so as to create one of a kind customized T-shirts at a caffe in Tokyo. To make it a memorable gift for runners from all over the world, the icons were reflected on Japan and marathon themes like Mt. Fuji, map of Japan, origami, running shoes, and marathon runners.
The Recognition
About the A' Design Award
Marathon T-Shirt Graphic Art is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Marathon T-Shirt Graphic Art is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Marathon T-Shirt Graphic Art is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
I tried to keep consistent with the concept of marathon, runner, and Tokyo in this minimal icons. All of the icons had to relate to these 3 concepts.
What has been your main focus in designing this work? Especially what did you want to achieve?
Marathon runners were not only coming from Japan, but also worldwide. To be able to make the design attractive for global marathon runners, I focused on the the design as simple yet intelligible as possible. I wanted to achieve the clear concept of "marathon" and "Japan".
What are your future plans for this award winning design?
I will continue planning and working on new projects through simple and unique designs.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To design original icons & create one of a kind T-shirt for the marathon runners as a complimentary gift service at a cafe in Tokyo, Japan. (all of the marathon attendees get T-shirts and they can apply the target/or finish time and icons of their favorite selections to their T-shirts.) The purpose of this T-shirt customization event is to create a special reward for marathon runners, and to increase the awareness of the cafe.
- Dimensions & Packaging
- Each icon size is approximately around 30-40mm width/height.
- Tags
- Icons, Design, T-shirt Design, Graphic Design
- Production Technology
- The designs were made in Adobe Illustrator and Adobe Photoshop. All of the icons are created as a shimmer/metallic heat transfer labels so that we could apply these heat transfer labels to the T-shirt at the event.
- Design Challenge
- Many Japanese brands are creating lots of Japan-theme designs to attract global tourists, so it was very challenging not to be the same designs/styles that have been released already.
- Research
- First, I researched the keyword of Tokyo and Marathon, then came up with 3 different concept ideas (Mini Lifestyle, Minimal Japan, and Pixel Japan).
- Inspiration
- I tried to keep consistent with the concept of marathon, runner, and Tokyo in this minimal icons. All of the icons had to relate to these 3 concepts.
- Project Duration
- Proposal submitted in Feb 13th, 2019, and executed the event in Feb 28 - March 4th, 2019 in Tokyo, Japan.
- Operation Flow
- Marathon runners were not only coming from Japan, but also worldwide. To be able to make the design attractive for global marathon runners, I focused on the the design as simple yet intelligible as possible.
- Team Members
- Designer: Chika Kakazu
Designer: Krisakorn Tantitemit
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