Press Release
Silver A' Design Award in Packaging Design Goes to Shengming Shijia Tea Gift Box by Hangzhou Xianlin Tea Co., Ltd.
Hangzhou Xianlin Tea Co., Ltd. recognized for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Shengming Shijia Tea Gift Box by Hangzhou Xianlin Tea Co., Ltd.. The result belongs to the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Shengming Shijia Tea Gift Box
Shengming Shijia is a tea gift box that presents local scenery linked to tea culture. The outer box reproduces the view known as Three Pools Mirroring the Moon, made of paper with printing and stamping techniques. The main color is ink blue, which recalls the night. Two hollowed halves on the outer box join to form a full moon before the package is opened. The outer box is drawn out from two sides, revealing neatly arranged round moon prints on the inner box. The design links a famous local view with the calm mood of tea tasting.
About Hangzhou Xianlin Tea Co., Ltd.
Since Guangzhou Kemei Commodity Co., Ltd. was founded in 2011, it has kept thriving and owned a variety of mature brands such as CMSH and K-banny up to now. It is a comprehensive enterprise which specializes in R&D, design, production and sale of daily necessities. It insists on self-developed products, the standard management system and systematic QA, and focuses on a creative and entertaining design style in a brand-new form.
Award Record
With this recognition, Hangzhou Xianlin Tea Co., Ltd. is a winner of 2 A' Design Awards. All of the awards belong to the 2021 - 2022 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/133573
- A' Design Award Page: https://competition.adesignaward.com/133573
- Media Showcase: https://www.designnewsroom.com/!133573
- Laureate Profile: https://designers.org/d/312742
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Shengming Shijia Tea Gift Box
- Function
- Tea Gift Box
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Slate Blue, Slate Gray, White, Light Slate Gray and Dark Gray
- Images
- 5
The Recognition
- Laureate
- Hangzhou Xianlin Tea Co., Ltd.
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #133573
Design Details
- Unique Properties
- With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
- Inspiration
- In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
- Research
- A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
- Challenge
- How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
- Realization and Technology
- It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
- Operation and Interaction
- There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.
- Project Duration and Location
- In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
