Silver Packaging Design · 2022
Shengming Shijia Tea Gift Box
by Hangzhou Xianlin Tea Co., Ltd.
- A' Design Award 2022 Silver Winner in Packaging Design
- Awarded April 15, 2022
- CLIENT: Hangzhou Xianlin Tea Co., Ltd.
- Estimated Number of Design Views: 24,051
- Verification code B680F06913 · Verify this award
About Shengming Shijia Tea Gift Box
Shengming Shijia is a tea gift box that presents local scenery linked to tea culture. The outer box reproduces the view known as Three Pools Mirroring the Moon, made of paper with printing and stamping techniques. The main color is ink blue, which recalls the night. Two hollowed halves on the outer box join to form a full moon before the package is opened. The outer box is drawn out from two sides, revealing neatly arranged round moon prints on the inner box. The design links a famous local view with the calm mood of tea tasting.
Press Kit
- Unique Properties
- With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
- Production Technology
- It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
- Design Challenge
- How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
- Project Duration
- In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
- Operation Flow
- There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.
- Research
- A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
- Inspiration
- In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.