Shengming Shijia Tea Gift Box by Hangzhou Xianlin Tea Co., Ltd.

Shengming Shijia Tea Gift Box by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Silver A' Design Award in Packaging Design Competition Category.

SilverPackaging· 2022

Shengming Shijia Tea Gift Box

by Hangzhou Xianlin Tea Co., Ltd.

Client: Hangzhou Xianlin Tea Co., Ltd.

Silver A' Design Award Winner in Packaging Category

26,859

Verified Award Winner

Verify Award Status for #133573

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shengming Shijia Tea Gift Box

Shengming Shijia is a tea gift box that presents local scenery linked to tea culture. The outer box reproduces the view known as Three Pools Mirroring the Moon, made of paper with printing and stamping techniques. The main color is ink blue, which recalls the night. Two hollowed halves on the outer box join to form a full moon before the package is opened. The outer box is drawn out from two sides, revealing neatly arranged round moon prints on the inner box. The design links a famous local view with the calm mood of tea tasting.

The Recognition

About the Silver A' Design Award

Shengming Shijia Tea Gift Box is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Shengming Shijia Tea Gift Box is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Shengming Shijia Tea Gift Box is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Image Analysis

Color Temperature: CoolSymmetry: PartialBackground: No Clear Backdrop

Where to Get It

Creative Packaging Design for Consumer Brands

We specialize in innovative packaging design that elevates consumer brands. Our award-winning team combines creative storytelling with strategic design to create packaging that connects products with customers. From concept to production, we deliver solutions that enhance brand value and market appeal.

Request Quote

View in the Design Shop

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
Production Technology: It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
Design Challenge: How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
Research: A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
Inspiration: In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
Project Duration: In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
Operation Flow: There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.

Read the Press Release