Press Release
Kobi Kor Is Honored with the A' Design Award for CureSight Lazy Eye Treatment Device in Medical Devices and Medical Equipment Design
Kobi Kor acknowledged for medical devices and medical equipment design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Medical Devices and Medical Equipment Design category for CureSight Lazy Eye Treatment Device by Kobi Kor, designed for Novasight. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding CureSight Lazy Eye Treatment Device
The design process of the Curesight focused on creating a product and a treatment solution that will make a positive social impact and help patients, most of whom are children, to avoid the discomfort and embarrassment involved in the traditional treatment by the eye patch. The design also emphasizes that the product look and feel plays an important aspect in motivating and empowering the kids. The inspiration for the styling design came from the tech gadgets that kids love to use and play with it. The shape design provides a slick and modern look for a medical device product.
About Kobi Kor
Kobi Kor is a people person, curious about what makes a person happy and positive, and with this mantra in mind he always looks to achieve great people to product interaction, and within the professional activity his major achievement is to be involved and influence in medical tech project, and to provide better healthcare treatments in various clinical fields. Kobi has the talent and experience to lead new product projects from vision to realty with great empathy and business understanding.
Award Record
This recognition makes Kobi Kor a winner of 1 A' Design Award.
About the A' Medical Devices and Medical Equipment Design Award
The A' Medical Product Design Award is an international design competition recognizing good medical product designs by best brands and manufacturers worldwide. It is organized within the A' Design Award & Competition and is open to medical product designers, medical equipment manufacturers, biomedical engineers and medical device brands from all countries. Typical entries include stethoscopes, wheelchairs, defibrillators, MRI machines, surgical instruments and prosthetics. The awarded medical product designs are published at https://designers.org/design-category/medical-product
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/133911
- A' Design Award Page: https://competition.adesignaward.com/133911
- Media Showcase: https://www.designnewsroom.com/!133911
- Laureate Profile: https://designers.org/d/322810
- Further Information from the Laureate: http://bit.ly/37d7hbS
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- CureSight Lazy Eye Treatment Device
- Function
- Lazy Eye Treatment Device
- Category
- Medical Devices and Medical Equipment Design
- Discipline
- Industrial Design
- Industry
- Health
- Colors
- Dark Slate Gray, Black, Gainsboro, Silver and Light Gray
- Images
- 5
- Client
- Novasight
The Recognition
- Laureate
- Kobi Kor
- Country
- Israel
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #133911
Credits
- Team
- Tal Samet
- Image Credits
- All images Photograph and Illustrations: Novasight and Kobi Kor
Design Details
- Unique Properties
- The curesight is a powerful solution with great potential to totally change the treatment of lazy eye condition, with the important advantage of treating the lazy eye from the comfort of home and by watching any tv or streaming video content. This healthcare solution for lazy eye condition integrates high-end technologies for eye-tracking and ai software tools for smart analyzing of the lazy eye condition and providing personal custom treatment. The gold standard care for lazy eye is placing a patch over the strong eye, an old-fashioned solution that suffers from very low compliance.
- Inspiration
- The inspiration for the curesight product started from a personal experience when one of my kids needed to treat the lazy eye condition with the eye patch solution, I learned from this experience about the discomfort of wearing the eye patch for a few hours every day and especially how embarrassing it is from the social point of view. The inspiration for the styling design came from the tech gadgets that kids love to use and play with, to provide a slick and modern design to a medical device product type, the front aluminum bezel, and the back swallowtail gives the product a clean gadget look.
- Research
- Following an intense effort over the last 18 months, the company officially announced that the company successfully met the primary endpoint of the CureSight randomized, controlled pivotal trial of amblyopia treatment against the gold standard patching. This is the first-ever pivotal study in which a digital device was shown to be non-inferior to eye patching for amblyopia treatment in children. The study also exhibited 93% adherence to the curesight treatment, as well as a 93% likelihood of the parents choosing curesight over patching.
- Challenge
- The creative challenge was to dress the unique technology components with style and to provide a good user experience to the users, the specific usability needs to enable good treatment for various populations and make it an appealing and empowering treatment device, and lead to important social impact
- Realization and Technology
- The design activity started with a brainstorming meeting to learn more about the problem from the clinical and user needs aspects, and to outline the main big limitations of today's treatment methods. We also discussed the ergonomics and usability needs to be able to provide the best treatment. during the design process, we tested several design concepts both aesthetically and with physical mockups, Production technologies include aluminum CNC machining and anodize plating, for the front bezel and plastic injection for the back cover and small covers.
- Operation and Interaction
- The patient, most likely kids will have the fun be treated by the Curesight while watching any video content they love to watch without any degradation in quality and from the comfort of home.
- Project Duration and Location
- The project started in 2019 in Tel Aviv, and finished in late 2021, the project was exhibited at the CES in January 2020 in Las Vegas
- Specifications
- product net dimensions Height 230mm Width 390mm Depth 60mm
- Keywords
- amlyopia, lazy eye, medical device, product design, social impact, degital healthcare
