Press Release
Hypnoss Floor Lamp by Parham Elahi Doust Wins the Bronze A' Design Award in Lighting Products and Fixtures Design
Parham Elahi Doust acknowledged for lighting products and fixtures design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Lighting Products and Fixtures Design category for Hypnoss Floor Lamp by Parham Elahi Doust, designed for Modam section. The result belongs to the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Hypnoss Floor Lamp
Who rides a Vespa eats apple (Chi Vespa mangia le mele). This sentence, a reference to the forbidden tree in biblical scriptures, was part of Vespa's advertising campaign in the 70s. So it belongs to all those deconstruct. Hypnoss Dna is from scrap Italian motorcycles and becomes alive again and is given the chance to continue its journey in another form including the whole steering wheel and its odometer with an individual number of kilometers passed. As they lit up the way home, now this motorcycle can light up the home.
About Parham Elahi Doust
Parham Elahi Doust is a multidisciplinary designer and founder of MODAM Section, a Tehran-based design practice working across architecture, product, and cultural design. With a background in architecture and anthropology, his work explores the interaction between material, emotion, and user behavior. His projects range from residential architecture to experimental packaging and furniture, often produced through hybrid craft-industry methods. He has collaborated with social institutions, local workshops, and independent businesses to develop context-sensitive solutions.
Award Record
With this recognition, Parham Elahi Doust is a winner of 2 A' Design Awards. The awards were granted in the 2021 - 2022 edition of the A' Design Award & Competition.
About the A' Lighting Products and Fixtures Design Award
The A' Lighting Design Award is an international lighting design competition recognizing good lighting designs by best lighting designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to lighting designers, lighting architects, industrial design studios and lighting product manufacturers from all countries. Typical entries include chandeliers, pendant lights, wall sconces, table lamps, floor lamps and outdoor lights. The awarded lighting designs are published at https://designers.org/design-category/lighting
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/134162
- A' Design Award Page: https://competition.adesignaward.com/134162
- Media Showcase: https://www.designnewsroom.com/!134162
- Laureate Profile: https://designers.org/d/286093
- Further Information from the Laureate: https://bit.ly/3M64gKD
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Hypnoss Floor Lamp
- Function
- Floor Lamp
- Category
- Lighting Products and Fixtures Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Electronics & Appliances
- Colors
- Sienna, Peru, Gainsboro, Linen and Dark Salmon
- Images
- 5
- Client
- Modam section
The Recognition
- Laureate
- Parham Elahi Doust
- Country
- United Arab Emirates
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #134162
Credits
- Image Credits
- ELECT studio
Design Details
- Unique Properties
- Automobiles and motorcycles have a big part in human lives. People spend significant time with them, but they have a specified lifetime. As they lit up way to home, now a motorcycle can light up the home. Hypnoss DNA is selected from scrap famous Italian motorcycle and become alive again and is given the chance to continue their journey in another form, the whole steering wheel and its odometer with a unique number of kilometers passed.
- Inspiration
- "chi Vespa mangia le mele";Who rides a Vespa eats apple. This sentence, a reference to the forbidden tree in biblical scriptures, was part of Vespa's advertising campaign in the 70s. Here eating an apple is a metaphorical indication of doing away with societal conventions and their ensuing chains: Man was tempted, ate an apple, and was expelled from the garden of Eden. Eating an apple is taboo, thus Vespa bikes were for all those who wanted to break the boundaries of the system and librate
- Research
- The intention from the beginning was to extend the life of the thing that lived with us. As people spend significant time changing their place in cities, they live with automobiles and motorcycles and they affect the people's lifestyle. we focused on the most stylish motorcycle that in each decade has different characteristics and belongs to a different caste. The project focused on personas that had a memory with them and designed their relation with the floor-lamp. Each product has a book and an identity card that contains photos and illustrations of these relations to introduce itself to the new owner.
- Challenge
- As the steering wheels are from a scarp motorcycle, it was a challenge to refurbish it and do not erase its memory. The main steel body and the odometer were selected to represent its identity and its memory. The wiring changed to turn on floor lamp by original motor lamp switch powered by local mains electricity. The main steel part has been sandblasted and painted new. Working with different specialties like a mechanic, sandblasting, car painter, electrition, CNC milling, and carpentry was the big challenge and also the exciting part of the project.
- Realization and Technology
- Hypnoss floor lamp is built up in 3 parts. The first one is a refurbished steering wheel of the scrap motorcycle with a long-lived odometer and all-new plastics as the main and the shining part. Its wiring remapped for turning on lamp and odometer's lights by its original switch. The second and centric metal part is inspired by the outlines of the original steering wheel and tripod joints, made by the CNC milling method. The tripod is the third part made from high-grade beech wood to fit better in every home as a piece of furniture.
- Operation and Interaction
- Hypnoss works as stand lighting and you can turn it on by original motorcycle electric switch on the steering wheel. it can be adjusted in different levels and also rotated on the centric part
- Project Duration and Location
- The project started in the first quarter of 2019
- Specifications
- 700 mm x 300 mm x 1150 mm
- Keywords
- lighting, ready-made, vespa, shade-lamp, floor-lamp
