Hypnoss Floor Lamp by Parham Elahi Doust is a highly esteemed winner of the very prestigious 2022 Bronze A' Design Award in Lighting Products and Fixtures Design Competition Category.
BronzeLighting· 2022
Hypnoss Floor Lamp
Client: Modam section
Bronze A' Design Award Winner in Lighting Category
Verified Award Winner
Verify Award Status for #134162The Design
About Hypnoss Floor Lamp
Who rides a Vespa eats apple (Chi Vespa mangia le mele). This sentence, a reference to the forbidden tree in biblical scriptures, was part of Vespa's advertising campaign in the 70s. So it belongs to all those deconstruct. Hypnoss Dna is from scrap Italian motorcycles and becomes alive again and is given the chance to continue its journey in another form including the whole steering wheel and its odometer with an individual number of kilometers passed. As they lit up the way home, now this motorcycle can light up the home.
The Recognition
About the Bronze A' Design Award
Hypnoss Floor Lamp is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Hypnoss Floor Lamp is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Hypnoss Floor Lamp splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The main idea was to bring new life to a discarded Vespa steering wheel by transforming it into a functional and emotional object. The inspiration came from the Vespa’s iconic design and the memories it carries for its owners.
What has been your main focus in designing this work? Especially what did you want to achieve?
The focus was to merge the past and present by creating a piece that preserves the Vespa’s history while fitting seamlessly into modern interiors. I wanted to make something sustainable, meaningful, and personal.
What are your future plans for this award winning design?
I aim to expand the concept by exploring other iconic objects for upcycling and storytelling. I also hope to collaborate with collectors and enthusiasts to preserve more unique pieces.
Grand Interview
Your innovative transformation of a Vespa steering wheel into the Hypnoss Floor Lamp challenges conventional boundaries between transportation and interior design - could you elaborate on how this metamorphosis reflects your philosophy about giving new life to discarded objects?
The Industrial Revolution marked a turning point in how we interact with our belongings and tools. Over time, it cultivated a culture of consumption where we became increasingly detached from the objects we use daily. This shift wasn’t just about efficiency; it was about creating a market where things could be easily replaced. As a result, we’ve lost the emotional connection to our tools and belongings, making it easier for industries to sell us new products and encourage us to discard the old, regardless of the memories or experiences tied to them.For me, this detachment feels like a missed opportunity. Many of these objects have been with us through significant moments—both good and bad—and have become silent witnesses to our lives. With the Hypnoss Floor Lamp, I wanted to challenge this culture of disposability. By repurposing a Vespa steering wheel, I aimed to restore the sense of belonging and history we once had with the tools and objects we used. It’s not just about nostalgia; it’s about recognizing the stories these items carry and giving them a meaningful new purpose in our lives.
The odometer in the Hypnoss Floor Lamp preserves a unique numerical memory of its previous life - how does this specific detail contribute to the emotional narrative you aim to create between the object and its new owner?
The odometer in the Hypnoss Floor Lamp serves as a tangible connection between its past life and its new journey. It’s a moment where both the lamp and its owner come together, carrying their histories—scratches, imperfections, and memories—into a shared future. Just as we all have past experiences that shape who we are, these objects, particularly those reborn from discarded materials, bring their stories with them, making them distinct from something entirely new.For an emotional object like Hypnoss, the decision to own it often stems from a deep, personal connection. This connection might come from having owned a similar object in the past, dreaming of having one, or cherishing the memory of a loved one who did. In the case of motorcycles, the numerical memory on the odometer becomes a symbolic reminder of journeys taken, places visited, and moments lived. It’s not just a number—it’s a piece of history that creates an emotional bridge between the object and its new owner.
Could you walk us through the technical challenges of rewiring the original Vespa switch to control the Hypnoss Floor Lamp's illumination while maintaining its authentic mechanical character?
It had to be original because we’re talking about creating emotional bonds. The feeling had to remain authentic, as it was with the Vespa itself. This was a crucial element of the project—it had to strongly convey its story and essence.To use the original buttons, I visited old repair shops that still had these parts and spoke with experienced repairmen who had worked on Vespas for decades. I chose to share the story of the project with them, inviting them to be part of this rebirth process. It was more than just a technical task; it was about creating a shared moment of delight. Engaging them in this way not only preserved the authenticity of the parts but also honored their lifelong connection to these iconic machines.Interestingly, reengineering the internal connections to make them compatible with a standard electrical grid turned out to be the easiest part of the process. I often call it the “must but side”—a necessary technical step, but not the most challenging or rewarding part of the journey. The real complexity lay in preserving the original tactile and emotional experience of the switch.This approach also reflects the deeper philosophy of the project—to challenge the way we think about the past and show that something discarded can be reborn with meaning. These efforts and collaborations are embedded in every piece of the Hypnoss Floor Lamp. It wasn’t a one-time challenge; each lamp carries the essence of its own unique journey, making it truly special.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Automobiles and motorcycles have a big part in human lives. People spend significant time with them, but they have a specified lifetime.
As they lit up way to home, now a motorcycle can light up the home.
Hypnoss DNA is selected from scrap famous Italian motorcycle and become alive again and is given the chance to continue their journey in another form, the whole steering wheel and its odometer with a unique number of kilometers passed. - Dimensions & Packaging
- 700 mm x 300 mm x 1150 mm
- Tags
- lighting, ready-made, vespa, shade-lamp, floor-lamp
- Production Technology
- Hypnoss floor lamp is built up in 3 parts. The first one is a refurbished steering wheel of the scrap motorcycle with a long-lived odometer and all-new plastics as the main and the shining part. Its wiring remapped for turning on lamp and odometer's lights by its original switch.
The second and centric metal part is inspired by the outlines of the original steering wheel and tripod joints, made by the CNC milling method.
The tripod is the third part made from high-grade beech wood to fit better in every home as a piece of furniture. - Design Challenge
- As the steering wheels are from a scarp motorcycle, it was a challenge to refurbish it and do not erase its memory. The main steel body and the odometer were selected to represent its identity and its memory. The wiring changed to turn on floor lamp by original motor lamp switch powered by local mains electricity. The main steel part has been sandblasted and painted new. Working with different specialties like a mechanic, sandblasting, car painter, electrition, CNC milling, and carpentry was the big challenge and also the exciting part of the project.
- Research
- The intention from the beginning was to extend the life of the thing that lived with us. As people spend significant time changing their place in cities, they live with automobiles and motorcycles and they affect the people's lifestyle. we focused on the most stylish motorcycle that in each decade has different characteristics and belongs to a different caste. The project focused on personas that had a memory with them and designed their relation with the floor-lamp. Each product has a book and an identity card that contains photos and illustrations of these relations to introduce itself to the new owner.
- Inspiration
- "chi Vespa mangia le mele";Who rides a Vespa eats apple. This sentence, a reference to the forbidden tree in biblical scriptures, was part of Vespa's advertising campaign in the 70s. Here eating an apple is a metaphorical indication of doing away with societal conventions and their ensuing chains: Man was tempted, ate an apple, and was expelled from the garden of Eden.
Eating an apple is taboo, thus Vespa bikes were for all those who wanted to break the boundaries of the system and librate - Project Duration
- The project started in the first quarter of 2019
- Operation Flow
- Hypnoss works as stand lighting and you can turn it on by original motorcycle electric switch on the steering wheel.
it can be adjusted in different levels and also rotated on the centric part - Image Credits
- ELECT studio
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