Bronze Packaging Design · 2022
Small Satine Kid Milk
- A' Design Award 2022 Bronze Winner in Packaging Design
- Awarded April 15, 2022
- CLIENT: Yili Group
- Estimated Number of Design Views: 10,997
- Verification code E46DBCF20F · Verify this award
About Small Satine Kid Milk
Small Satine is packaging for an organic milk product made for children. The design extends the Satine milk brand and keeps its logo and its white and green colours. A character named Small Satine appears on the front panel, resting on the grass beside a calf. The back panel shows a wide view of the dairy farm, drawn in a light and simple style. The product name is set in a font suited to children, and nutrition information is presented clearly for parents. The inner pack is a paper carton.
Press Kit
- Unique Properties
- For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
- Dimensions & Packaging
- Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm - Tags
- Packaging, milk, kid, China, organic
- Production Technology
- Inner pack: Tetra Pack
Box: paper - Design Challenge
- Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
- Project Duration
- The project started in Feb, 2021 and the product is launched in June, 2021.
- Operation Flow
- Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
- Research
- Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
- Inspiration
- IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
- Patents
- All photos credits to blackandgold Shanghai, 2022.