Type Specimen Alskar Typeface by Paul Robb and Moira Bartoloni Is Granted the Silver A' Design Award in Graphics, Illustration and Visual Communication Design

Paul Robb and Moira Bartoloni honored for graphics, illustration and visual communication design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Type Specimen Alskar Typeface by Paul Robb and Moira Bartoloni, designed for S6 Foundry, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Type Specimen Alskar Typeface

Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A4) and presents the typeface with a modern feel and experience.

About Paul Robb and Moira Bartoloni

Paul Robb is a Creative Director and Type designer with over 30 years of experience, and is a Professor of Graphic design at the University of Perugia, and a Professor on the MA Brand design course of the Academia of Perugia. Since 2000 he is Creative Director for Salt&Pepper an award-winning multidisciplinary contemporary graphic design studio focused on transforming brands and businesses. Expressiveness and authenticity are the basis of his work which is completed with a balanced fusion of creative design and technology. In 2020 he started S6 Foundry which develops creative fonts by designers for designers.

Award Record

Paul Robb and Moira Bartoloni is a winner of 8 A' Design Awards, including this recognition. The awards were granted between the 2018 - 2019 and the 2021 - 2022 editions of the A' Design Award & Competition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/137088
A' Design Award Page: https://competition.adesignaward.com/137088
Media Showcase: https://www.designnewsroom.com/!137088
Laureate Profile: https://designers.org/d/175604

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Type Specimen Alskar Typeface
Function: Typeface
Category: Graphics, Illustration and Visual Communication Design
Discipline: Communication Design
Industry: Branding & Advertising and Arts
Colors: Steel Blue, Dark Slate Gray, Indian Red, Cadet Blue and Dark Slate Blue
Images: 5
Client: S6 Foundry

The Recognition

Laureate: Paul Robb and Moira Bartoloni
Country: Italy
Recognition: Silver A' Design Award
Edition: 2021 - 2022
Design ID: #137088

Credits

Team: Paul Henry robb and Moira Bartoloni
Image Credits: Paul Henry Robb

Design Details

Unique Properties: Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A$) and presents the type face with a modern feel and experience.
Inspiration: The inspiration for the typeface was to design a character set with a contemporary feel with a strong aesthetic feel of the Brutalist movement. The idea was to develop a versatile font that would give the right visual consistencies to brand ranging from high fashion to artistic communications
Research: We researched the Brutalist movement in both architectural and visual arts.
Challenge: The challenge was to interpret mainly an architectural movements and design a typeface that would visually feel correct within that genre.
Realization and Technology: The final specimen was printed on newspaper stock in CMYK
Operation and Interaction: The specimen was sent to existing and potential design customers.
Project Duration and Location: The type face was developed from September 2021 and release January 2022.
Specifications: The project was designed in A2 spreads, folded to A4
Keywords: Font design, Branding, Identity, Type design