Press Release
Puzzle Water Packaging by Yunnan Technology and Businesss University Receives the A' Design Award in Packaging Design
Yunnan Technology and Businesss University recognized for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Puzzle Water Packaging by Yunnan Technology and Businesss University, designed for Yunnan Tech & Besiness University, has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Puzzle Water Packaging
Puzzle is a packaging design for bottled water distributed on a university campus. The label presents a maze graphic built from learning tool elements such as pens, ink, a compass, a pen knife, pushpins and needle pens. Paradoxical space illusion and a 2.5D form give the pattern depth. The label is made of PET material and printed in four colors, while the date is laser printed. The package is offered in seven colors, each carrying one Chinese character, so seven bottles placed together form the phrase meet a better self.
About Yunnan Technology and Businesss University
Zhang Weiwei is the dean of the Product Design of Suzhou University of Technology, He takes senior member of the China Digital Art Design Expert Committee and the member of Design Teaching Steering Committee of Yunnan ProvinceIn China. In the past few years, he had won 3 Red-dot Awards personally. Guiding students to win more than 30 awards in international and domestic professional competitions.
Award Record
With this recognition, Yunnan Technology and Businesss University is a winner of 3 A' Design Awards. The awards span the editions from 2018 - 2019 to 2021 - 2022 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/138578
- A' Design Award Page: https://competition.adesignaward.com/138578
- Media Showcase: https://www.designnewsroom.com/!138578
- Laureate Profile: https://designers.org/d/150877
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Puzzle Water Packaging
- Function
- Water Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Snow, Lavender, Dark Turquoise, Light Gray and Steel Blue
- Images
- 5
- Client
- Yunnan Tech & Besiness University
The Recognition
- Laureate
- Yunnan Technology and Businesss University
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #138578
Credits
- Team
- Li Yuanyuan, Liu Kaiyi and Lin Hai
- Image Credits
- Illustrator Liu Kaiyi, Bottle, 2021.
Design Details
- Unique Properties
- Searching - departure - journey - frustration - choice - encounter, is the "meet a better self" must go through the process, this design extracts pen, ink, compass, pen knife, pushpin, needle pen and other learning tools elements, the use of contradictory space illusion techniques and 2.5D form to present the maze graphic, this form of expression reflects the unique campus attributes.
- Inspiration
- Brand publicity and promotion need a good carrier. Bottled water is used in schools very largely, and the design team uses this carrier to make the concept of "meet a better self" spread even better.
- Research
- This design integrates the "Meet Better Yourself" school philosophy into the packaging of water, so that students can understand the school's philosophy when drinking the bottled water, stimulate students' motivation to learn, and improve the school's brand promotion.
- Challenge
- The visual representation of abstract ideas is a richly adjusted part of the entire design process.
- Realization and Technology
- The label is made of PET material, the pattern is printed in four colors of ink, and the date label is laser printed.
- Operation and Interaction
- The package is available in 7 colors, each with a separate Chinese, and when the 7 color bottles are together, they can be combined into the phrase "Meet a Better Self."
- Project Duration and Location
- The project started in September 2021 in Kunming and finished in March 2022 in Kunming
- Specifications
- Width 60mm x Length 60mm x Height 180mm
- Keywords
- Bottled water, Paradoxical space, Illusion, Maze graphics, School
