Puzzle Water Packaging by Yunnan Technology and Businesss University

Puzzle Water Packaging by Yunnan Technology and Businesss University is a highly esteemed winner of the very prestigious 2022 A' Design Award in Packaging Design Competition Category.

IronPackaging· 2022

Puzzle Water Packaging

by Yunnan Technology and Businesss University

Client: Yunnan Tech & Besiness University

A' Design Award Winner in Packaging Category

13,633

Verified Award Winner

Verify Award Status for #138578

View at A' Design Award Press Release Award Badge

Colors

The Design

About Puzzle Water Packaging

Puzzle is a packaging design for bottled water distributed on a university campus. The label presents a maze graphic built from learning tool elements such as pens, ink, a compass, a pen knife, pushpins and needle pens. Paradoxical space illusion and a 2.5D form give the pattern depth. The label is made of PET material and printed in four colors, while the date is laser printed. The package is offered in seven colors, each carrying one Chinese character, so seven bottles placed together form the phrase meet a better self.

The Recognition

About the A' Design Award

Puzzle Water Packaging is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Puzzle Water Packaging is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Puzzle Water Packaging is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Image Analysis

Color Temperature: Slightly CoolSymmetry: PartialBackground: No Clear Backdrop

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Searching - departure - journey - frustration - choice - encounter, is the "meet a better self" must go through the process, this design extracts pen, ink, compass, pen knife, pushpin, needle pen and other learning tools elements, the use of contradictory space illusion techniques and 2.5D form to present the maze graphic, this form of expression reflects the unique campus attributes.
Dimensions & Packaging: Width 60mm x Length 60mm x Height 180mm
Tags: Bottled water, Paradoxical space, Illusion, Maze graphics, School
Production Technology: The label is made of PET material, the pattern is printed in four colors of ink, and the date label is laser printed.
Design Challenge: The visual representation of abstract ideas is a richly adjusted part of the entire design process.
Research: This design integrates the "Meet Better Yourself" school philosophy into the packaging of water, so that students can understand the school's philosophy when drinking the bottled water, stimulate students' motivation to learn, and improve the school's brand promotion.
Inspiration: Brand publicity and promotion need a good carrier. Bottled water is used in schools very largely, and the design team uses this carrier to make the concept of "meet a better self" spread even better.
Project Duration: The project started in September 2021 in Kunming and finished in March 2022 in Kunming
Operation Flow: The package is available in 7 colors, each with a separate Chinese, and when the 7 color bottles are together, they can be combined into the phrase "Meet a Better Self."
Team Members: Li Yuanyuan
Liu Kaiyi
Lin Hai
Image Credits: Image #1: Illustrator Liu Kaiyi, Bottle, 2021.